Sales Webinars
UPCOMING LIVE SESSION
From Price to Value: How Heavy Equipment Dealers Can Protect Margins and Win More Profitable Deals
When a customer says, “The other dealer is cheaper,” how does your sales team respond?
Join Brooks Group’s Dan Markin and SMS Equipment’s David Liptrot to learn how to develop winning dealership sales teams who can sell value, not price.
Designed for dealer principals, sales leaders, and managers responsible for equipment sales, this session will provide actionable strategies to help your sellers shift the conversation from cost to value and win more profitable business.
Speakers
Dan Markin
Vice President, Sales Strategy and Consulting
The Brooks Group
David Liptrot
Vice President, Construction Sales, West
SMS Equipment
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