We simplify the sales process to generate breakthrough results.

Our sales training and development programs will empower your sales team with the selling skills they need to win more deals.

Our Sales Performance Solutions

Sales Training Solutions

Our sales training and development programs will equip your sales team with the sales skills and confidence they need to engage customers more effectively, close more deals, and drive revenue growth.

IMPACT Sales Training Successful Sales Training Program

Sales teams today need a structured sales process they can follow with every opportunity. IMPACT Selling® is a buyer-focused, consultative sales approach that improves sales results.

strategies for the perfect pitch
The sales manager is the most important member of the sales team. Who they hire, how they coach their people, and how they hold people accountable will make or break your sales performance levels.
The Brooks Group Sales Assessments
Be sure you’re putting your money and time behind the right people. The Brooks Talent Index uses a 4-part assessment to help you hire, develop, and retain top sales performers.
Sales Coaching Solutions

Implementing a sales coaching program helps to ensure your sales professionals are understanding and implementing newly learned skills when engaging with clients and prospects.

Sales Training Courses

We offer regular open enrollment training courses for sales professionals, sales managers, and sales leaders. Join us in person or virtually to sharpen your skills, network with your peers, and improve sales results.

The Value of IMPACT Selling®

What is IMPACT Selling® and how will it deliver value to your sales organization?

Watch this video to learn more about this award-winning sales training program.

Sales Training for a Variety of Industries

IMPACT Selling® is a system that’s easy to learn and apply, but the real beauty is in its flexibility. IMPACT allows salespeople to sell virtually any product or service more effectively.

While the IMPACT sales training programs have been used in over 350 industries, the following are industries that we specialize in.

The IMPACT Sales Training is customizable and it is flexible. In the case that you don’t see the industry that you belong to listed above, reach out to our team and learn more about how our sales training programs could help your sales team.

The Brooks Group Industries

What our customers are saying

“The reason we chose The Brooks Group was they had a proven track record of training professional sales organizations. They also had a track record of training people within our industry. Lastly, was the IMPACT Selling® process.

We were looking for a repeatable, consistent selling process and The Brooks Group had that within the IMPACT Selling® process and that was one of the big drivers to deciding to go with The Brooks Group to train our sales organization.

John Devany

Vice President of Sales


“We really appreciated that your team came in and listened. We did a lot of back and forth to shape the program and you tailored it to us, which was very much appreciated and extremely useful. It solved the challenges we were looking to overcome and resonated with our salespeople which was of great value.

Wonderful people, wonderful program, and a great experience all around.”

Julie Mandell

Chief Operating Officer


“The Brooks Group IMPACT sales process has helped our company establish a common language and methodology among our sales team and management. The customized training and facilitation allowed us to train at a pace that was most effective for our group and the ongoing coaching calls have reinforced the methodology in real-life situations. Ultimately, we have been able to create more value for our customers which allows us to support a culture based on consultative versus transactional selling.”

Chris Trevey

“C.H.I. chose The Brooks Group to help us establish a common language across our customer-facing teams, expand dealer relationships, and equip our team to sell on value. Using a customer-focused, consultative sales process had a huge impact on our business. We’ve realized a large return on our training investment.”

Rick Laporte

Industry Awards

Award-Winning Sales Training Company
Award-Winning Sales Training Company

The Brooks Group Location

301 North Elm Street, Suite 900
Greensboro, North Carolina 27401
(336) 282-6303

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