• BrooksUP Login
  • Contact Us
The Brooks Group Logo
  • Sales Assessments
    • Sales Hiring Assessments
      • Brooks Talent Index
      • IMPACT Selling Skills Index
    • Sales Alignment Assessments
      • Sales Team Insights
      • Sales Culture Insights
    • Unlocking Potential
      • Emotional Quotient (EQ) Assessment
      • Assessments for Sales Coaching
      • Top Performer Profiles
    • Get Certified
  • Sales Training
    • IMPACT Selling Programs
      • In-Person IMPACT
      • Virtual IMPACT
      • IMPACT Selling for the Complex Marketplace
      • IMPACT for Customer Service
      • Train the Trainer
      • IMPACT Refresher
    • Negotiation Training
    • Digital Selling Skills Lab
    • Strategic Account Management
    • Sales Territory Planning
    • Conversations with Confidence
  • Sales Leadership & Coaching
    • Leadership & Coaching
      • Sales Leadership Accelerator
      • Coaching to IMPACT
    • Reinforcement
      • BrooksUP
      • Virtual Keynotes and Kickoffs
  • About Us
    • About Us
    • Research & Insights
    • Meet Our Facilitators
    • Meet Our Team
  • Blog
  • Contact Us

You love what you sell. We help you sell it.

The selling landscape is complicated, but successful selling doesn’t have to be.

 

Sell More With IMPACT

For more than four decades, The Brooks Group has partnered with sales teams the world over to enhance sales performance, build pipelines and close more deals at higher margins. As market conditions change and competition increases, our IMPACT Selling® sales process has equipped sellers to become trusted advisors and win along with their customers.

Our approach is simple, yet holistic, and tailored to your team.

Only The Brooks Group begins each engagement with a deep understanding of the individual. We use real science to measure behavior, motivation, and skill with our Brooks Talent Index assessments, and configure sales training and reinforcement to solve your unique challenge areas. Our customer-centric solutions not only resonate, they work easily in practice. We have the awards and results to prove it.

Real Results.

97%+

of IMPACT alumni
report using what
they learned in
day
–to–day
activities

80+%

of trained team members report winning up to 10 new accounts in the first three months using their new skill set

97%+

improvement in
selling on value
rather than price

97%+

more confidence
to handle
objections

the brooks group statistics
the brooks group statistics

Broad Reach.

broad reach
The Brooks Group Broad Reach

Awards.

Award-winning sales training company
Award-winning sales training company

Our Solutions.

Assess.

Get a view into each seller’s behavior, motivation, and skill so you can hire, develop, and align a world–class sales team.

➔

Train.

Develop your sellers and leaders with interactive training experiences, delivered both live and virtually, that begin with our foundational IMPACT Selling® process and extend into:

  • Negotiations
  • Strategic Account Management
  • Sales Territory Planning
  • Digital Selling
  • And more.
➔

Reinforce.

Maintain the momentum and overcome new challenges as they arise with BrooksUPTM, an interactive digital experience that keeps selling principles top of mind and provides sellers and leaders the tools, practice opportunities, and coaching resources they need to successfully and immediately implement what they’ve learned.
➔

Case Studies.

Our Clients Achieve Results

parata
Adopting a common sales process and language

Parata had the industry’s most complete product line, but no unified sales team to leverage it. Partnering with The Brooks Group, they successfully introduced a proven, world-class, professional selling philosophy to benefit Parata’s sales teams, old and new customers, and bottom line. 

READ MORE

Taking sales performance to the next level

Motor Coach Industries needed a sales training solution that would allow their sales force to defeat price objections and increase margin, while better forecasting future orders to improve predictability in their production schedule. IMPACT Selling® saw them to year-over-year increases in key performance areas.

READ MORE

air force reserve
Adapting to overcome market challenges

The U.S. Air Force Reserve Recruiting Command faced an increasing challenge to achieve their procurement goal. To combat this challenge, the Reserve introduced their entire recruiting force to the IMPACT Selling System. The results were so dramatic that they ultimately decided to purchase a lifetime license agreement for IMPACT Selling®.

READ MORE

View More Case Studies

We Are Your
Strategic Resource.

Connect With Us
The Brooks Group is not your average sales training company. We’ve been in your shoes. Our industry–relevant experience and market foresight enable us to be the single–source solution to your year–over–year sales challenges. When you partner with us, you can expect a personalized, crafted experience and strategic sales consulting that supports all points of your journey.

Our Clients.

Logo Graphic Website Homepage-01
our clients

Trusted Research.

The Brooks Group was founded on research-backed principles, and that legacy continues today through our dedicated Sales Performance Research Center. Our team brings you the industry-leading research and insights to confidently navigate a constantly changing sales environment.

IN THE NEWS

news and press

Read more about our most recent News & Press

Read More

SALES LEADER BLOG

4-Step Action Plan to Achieve Sales Targets

4-Step Action Plan to Achieve Sales Targets

by Lisa Rose | Jun 2, 2023

Read More

RESEARCH

Monitor and Evaluate the Performance of Team Sales Goals

Read more about our Sales Performance Research

Read More

Ready to equip your team with a sales process proven to get results? Let’s start a conversation.

About Us

Industries Served

Our Company Culture

Careers

Testimonials
Case Studies
Awards

Meet Our Team
Meet Our Facilitators
Working With Us
Our Philosophy

Award Winning IMPACT Selling®️

Advanced Workshops & Seminars

Sales Hiring Assessments

Coaching & Reinforcement

Webinars 

Sales Leader Blog

Sales Training Articles 

Sales Effectiveness Whitepapers

How to Find the Right Sales Process

How to Choose a Sales Training Provider

  • Follow
  • Follow
  • Follow
  • Follow

© 2023 The Brooks Group. All Rights Reserved. Site Map | Privacy Policy | Cookie Policy | Terms & Conditions