You love what you sell. We help you sell it.
The selling landscape is complicated, but successful selling doesn’t have to be.
For more than four decades, The Brooks Group has partnered with sales teams the world over to enhance sales performance, build pipelines and close more deals at higher margins. As market conditions change and competition increases, our IMPACT Selling® sales process has equipped sellers to become trusted advisors and win along with their customers.
Our approach is simple, yet holistic, and tailored to your team.
Only The Brooks Group begins each engagement with a deep understanding of the individual. We use real science to measure behavior, motivation, and skill with our Brooks Talent Index assessments, and configure sales training and reinforcement to solve your unique challenge areas. Our customer-centric solutions not only resonate, they work easily in practice. We have the awards and results to prove it.
of IMPACT alumni
report using what
they learned in
of trained team members report winning up to 10 new accounts in the first three months using their new skill set
selling on value
rather than price
Get a view into each seller’s behavior, motivation, and skill so you can hire, develop, and align a world–class sales team.
Develop your sellers and leaders with interactive training experiences, delivered both live and virtually, that begin with our foundational IMPACT Selling® process and extend into:
Our Clients Achieve Results
Adopting a common sales process and language
Parata had the industry’s most complete product line, but no unified sales team to leverage it. Partnering with The Brooks Group, they successfully introduced a proven, world-class, professional selling philosophy to benefit Parata’s sales teams, old and new customers, and bottom line.
Taking sales performance to the next level
Motor Coach Industries needed a sales training solution that would allow their sales force to defeat price objections and increase margin, while better forecasting future orders to improve predictability in their production schedule. IMPACT Selling® saw them to year-over-year increases in key performance areas.
Adapting to overcome market challenges
The U.S. Air Force Reserve Recruiting Command faced an increasing challenge to achieve their procurement goal. To combat this challenge, the Reserve introduced their entire recruiting force to the IMPACT Selling System. The results were so dramatic that they ultimately decided to purchase a lifetime license agreement for IMPACT Selling®.
We Are Your
The Brooks Group was founded on research-backed principles, and that legacy continues today through our dedicated Sales Performance Research Center. Our team brings you the industry-leading research and insights to confidently navigate a constantly changing sales environment.