IMPACT Selling® Professional Sales Training Program


In this in-person, instructor-led program your salespeople will learn a straightforward sales process that will get them closing more deals, more often.

Need to train your team virtually?

IMPACT Selling® is a consultative sales approach that’s straightforward, flexible, and buyer-focused.

The IMPACT Selling process is defined by 6 key steps in the sales cycle:

6 Steps to IMPACT Selling

Why Choose the IMPACT Selling Professional Sales Training Program?

The repeatable steps of the IMPACT business sales training program will allow your sales team to meet prospects and customers where they are in the buying process to maintain alignment, build credibility, improve the predictability of your sales funnel, and engage in meaningful dialogue that progresses the sale.

Our IMPACT sales training plan will give your team the tools to research and connect with your target corporate business and buyer persona, ask the right questions, and listen to understand their business challenges. They will have more effective sales calls, have more success finding & gaining leads, and connect with people making purchasing decisions in a way that leads to more closed business.

Client Testimonials

“We were looking for a sales training organization to partner with us – not just on providing sales training but for helping us develop a better sales culture.”

Bob Butrymowicz

Dealer Development Business Manager, Volvo Construction Equipment

Volvo Construction Equipment

“C.H.I. chose The Brooks Group to help us establish a common language across our customer-facing teams, expand dealer relationships, and equip our team to sell on value. Using a customer-focused, consultative sales process had a huge impact on our business. We’ve realized a large return on our training investment.”

Rick Laporte

How IMPACT Selling® Will Improve Your Sales Team

Greater ROI for Your Organization through Proactive Recommendations
Increased sales revenue and greater margin
Improved Customer Satisfaction and Customer Loyalty
Shortened sales cycles to reduce time-to-close
A Smooth Transition
Clarity of goals all the way from the tactical to the strategic level
Empowered Customer Service Professionals Who Are Confident Handling Complaints and Presenting Solutions

Better pre-call planning and positioning skills

Greater Depth of Support with a Dedicated Support Team

Improved communication with different buying styles

Greater Access to Subject Matter Experts

Instructor-led training program that’s easily applied in the real world

A Sales Methodology Designed to Fit Your Needs

The beauty of the IMPACT Selling sales training program is its simplicity. There are no complex theories for your sales team to learn and translate, just straightforward, actionable sales training skills and strategies they can apply to opportunities the very next day to improve their overall sales success.

The simple selling framework can be easily adapted and designed to reflect your organization’s real-world sales environment and your business sales training needs.

The benefits of customized in-person sales training programs include:

  • Targeted skills training on your team’s & business’s specific challenge areas
  • Increased buy-in from your sales reps
  • Improved engagement levels during the training program
  • Greater likelihood for new knowledge and selling skills to get applied in the field
  • Significantly higher retention levels 6 months post-sales training

In-Person Open Enrollment Instructor-Led Training Dates

Class will meet for 2 days from 8:30AM-5:00PM (EST). Inquire for specific schedules.

Partner with an Award-Winning B2B Sales Training Provider

The Brooks Group is recognized on a consistent basis as a front-runner in the sales performance industry. The credibility of our sales methodology and implementation is backed up by our clients’ success and the awards our program receives on a continuous basis.

Selling Power 2024 Top Sales Training Company

Award Received for the following years:

Training Industry 2024

Award Received for the following years:

Stevie Awards - The Brooks Group

Award Received for the following years:

Ready to equip your team with a sales process proven to get results? Let’s start a conversation.

Additional Insights to Choosing Sales Training for Your Team

22 Tips for Choosing the Right B2B Sales Training Provider

22 Tips for Choosing the Right B2B Sales Training Provider

The Top 7 Consultative Sales Approach Strategies for Your Sales Team

The Top 7 Consultative Sales Approach Strategies

The Ultimate Guide to an Effective Sales Process

The Ultimate Guide to an Effective Sales Process