IMPACT Selling® Professional Sales Training Program
In this in-person, instructor-led program your salespeople will learn a straightforward sales process that will get them closing more deals, more often.
Is your team working remotely or in a hybrid environment?
IMPACT Selling® is a consultative sales approach that’s straightforward, flexible, and buyer-focused.
The IMPACT Selling process is defined by 6 key steps in the sales cycle:

Why Choose the IMPACT Selling Professional Sales Training Program?
The repeatable steps of the IMPACT business sales training program will allow your sales team to meet prospects and customers where they are in the buying process to maintain alignment, build credibility, improve the predictability of your sales funnel, and engage in meaningful dialogue that progresses the sale.
Our IMPACT sales training plan will give your team the tools to research and connect with your target corporate business and buyer persona, ask the right questions, and listen to understand their business challenges. They will have more effective sales calls, have more success finding & gaining leads, and connect with people making purchasing decisions in a way that leads to more closed business.
Client Testimonials
“We were looking for a sales training organization to partner with us – not just on providing sales training but for helping us develop a better sales culture.”
Bob Butrymowicz
Dealer Development Business Manager, Volvo Construction Equipment
“The Brooks Group IMPACT sales process has helped our company establish a common language and methodology among our sales team and management. The customized training and facilitation allowed us to train at a pace that was most effective for our group and the ongoing coaching calls have reinforced the methodology in real-life situations.
Ultimately, we have been able to create more value for our customers which allows us to support a culture based on consultative versus transactional selling.”
How IMPACT Selling® Will Improve Your Sales Team




Better pre-call planning and positioning skills

Improved communication with different buying styles

Instructor-led training program that’s easily applied in the real world
Sales Training Reinforcement

BrooksUP
Reinforcement after an IMPACT Selling® training includes a 3 month subscription to our interactive digital library, BrooksUP. This includes a 10-week post-live playbook and flashdrills for ongoing learning and practice.
A Sales Methodology Designed to Fit Your Needs
The beauty of the IMPACT Selling sales training program is its simplicity. There are no complex theories for your sales team to learn and translate, just straightforward, actionable sales training skills and strategies they can apply to opportunities the very next day to improve their overall sales success.
The simple selling framework can be easily adapted and designed to reflect your organization’s real-world sales environment and your business sales training needs.
The benefits of customized in-person sales training programs include:
- Targeted skills training on your team’s & business’s specific challenge areas
- Increased buy-in from your sales reps
- Improved engagement levels during the training program
- Greater likelihood for new knowledge and selling skills to get applied in the field
- Significantly higher retention levels 6 months post-sales training
Partner with an Award-Winning B2B Sales Training Provider
The Brooks Group is recognized on a consistent basis as a front-runner in the sales performance industry. The credibility of our sales methodology and implementation is backed up by our clients’ success and the awards our program receives on a continuous basis.

Award Received for the following years:
2010-2023

Award Received for the following years:
2010-2023

Award Received for the following years:
2011-2023