Sales Performance Research & Insights

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Managing a Multigenerational Sales Team- 10 Trends for Sales Leaders

Managing a Multigenerational Sales Team

In this report, we surveyed 155 B2B sales leaders across multiple industries to understand each generation of sales professionals.

Change Management Success Checklist

Change Management Success Checklist

Use this step-by-step plan to drive adoption of new skills, products, processes, and technology.

2024 Sales Leader Trend Report - Best Practices High Performing Teams

Best Practices of High-Performing Sales Teams

In this new research report, we share what the best sales teams do differently.


How to Train and Coach a Multigenerational Sales Team

Managing a Multigenerational Sales Team Webinar On-Demand

There are four generations of working sales professionals today: Gen Z, Millennials, Gen X, and Baby Boomers. This means many sales leaders are managing multigenerational teams—and leading team members who are a different generation from their own.

Watch this on-demand webinar to learn how to manage your multigenerational sales team.


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Hitachi Energy:

Handling difficult conversations

“Being able to communicate using a common language was the driver behind having training across all the North American facilities. We’ve been able to turn things around since we’ve had the training on difficult discussions. It’s worked out great. And the proof is in the data.”

Distinguished Programs:

World-Class Sales Process for Complex Solutions

“We brought in The Brooks Group to standardize our training and development, our sales process, and our planning. We chose it because it’s rated quite highly in publications in the selling world, and it provides both assessments and online tools to reinforce the training.”


The Brooks Group is consistently recognized as a sales training industry leader and top employer.

Award-Winning Sales Training Company

The Brooks Group is consistently recognized as a sales training industry leader and top employer.


The Brooks Group Awarded Contract To Develop Training For U.S. Navy Recruiting Command

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