Advanced Workshops and Seminars

Over 40 years of improving sales performance for clients in a wide range of industries

The Brooks Group provides advanced sales and sales management training programs that allow your salespeople to sell more effectively and your sales managers to coach and lead more successfully. At the core of every training program are the solid, tested principles and tools of IMPACT Selling® – a system designed to increase selling effectiveness regardless of the product or service being sold. It can even be used in a recruiting capacity.

The Brooks Group has partnered with these industry-leading companies and more

Any industry can benefit from the principles of IMPACT Selling®️. We are industry leading and award winning program directors with multiple advanced options to fuel your success:

Conversations with Confidence

Why Choose the Conversations with Confidence Training Program?

Nearly every industry has been impacted by pricing pressure and supply chain issues. Give your team an edge over the competition with advanced training that helps them build long term trust with buyers by confidently navigating challenging conversations.

Sales and Marketing Alignment
Give your sales team the skills to communicate value to healthcare providers and end users

IMPACT for Business

Develop & Implement Growth Strategies with Virtual Business Development Training

Virtual IMPACT for Business Development is a customizable training workshop designed to give your business development representatives the skills needed to identify and target the right accounts, and to develop and implement prospecting plans to attract new business.

IMPACT Selling®️ for the Complex Marketplace

The Brooks Group’s Virtual IMPACT Selling® for the Complex Marketplace

Winning complex sales in today’s selling environment requires your salespeople to shift their mindset and approach from tactical to strategic and focus on value-based selling. Real success goes beyond making one-time, transactional sales, to developing long-term relationships with decision makers.

Avoid these common mistakes during your next sales pitch.

Sales Negotiation Training

Learn Sales Negotiation Skills that Protect Margins, Stop Price-Cutting Competitors, and Increase Profitability

In this engaging and interactive course, available in-person or virtually, your sales team will learn strategies to communicate value and hold firm on price.

They’ll learn the do’s and don’ts of effective negotiation using a buyer-focused sales process, and techniques to prevent sales objections from prospects and customers before they ever surface.

Your sales professionals will walk away with the negotiating skills to close deals that might otherwise be dead-locked, and dramatically improve your bottom line profits.

The Sales Territory Planning Workshop

Empower your sales team to build strategic territory plans and tackle the sales targets you’ve set for them.

This customizable, instructor-led Sales Territory Planning Workshop (offered virtually or in-person) will give your sales reps the tools they need to build their own sales plans—and execute them successfully to meet and exceed their sales targets.

Participants will use their own accounts and territories to develop an action plan with detailed objectives. They’ll identify the activities they need to execute on a daily, weekly, and monthly basis to reach their sales quota—and the time management skills needed to keep them on track.

Improve your sales team’s negotiation skills.
Digital sales training for sales teams.

Virtual Channel Sales Training

Selling Effectively Through Sales Channel Development.

Deliver an OEM-sponsored channel sales training program to drive sales for both you and your channel partners. The Brooks Group has over 40 years of experience working with manufacturers to optimize their go-to-market strategy. Through that time, we’ve gained in-depth knowledge on channel management and discovered that an effective channel sales training program must be customized with both manufacturer and dealer input.

Digital Selling Skills Lab

Virtual Selling Is Here To Stay – Are You Ready?

The Brooks Group is now offering a Digital Selling Skills Lab — a four-session workshop designed to hone your virtual selling skills today, so you cannot just survive, but thrive, in the new virtual sales landscape.

During the live, interactive virtual workshop, our virtual sales training-certified instructors will guide your team through the steps needed to dominate the virtual world.

Develop your sales skils with the help of The Brooks Group.

Ready to take control of how effectively your products are sold? Let’s start a conversation.