Sales Training Resources, White Papers, and Guides to Maximize Sales Success
TRENDING
2026 Sales Leader Report: 5 Strategies for Consultative Selling in the Age of AI
We surveyed hundreds of B2B sales leaders to identify trends in seller capabilities and sales priorities in the age of AI.
This report delivers new research from The Brooks Group and reveals five trends for developing high-performing sellers.
SALES TRAINING
How to Align Your Sales Training with Revenue Goals
Download this guide for a practical six-step process to ensure sales training is an investment that drives tangible results.
AI RESOURCE
Sales Leader Guide to AI Tools
Download this guide for practical advice and suggestions to help you introduce AI to your sales team.
SALES RESEARCH
Selling to Multiple Stakeholders
Download this infographic to learn the uncovered challenges and impact of selling to multiple stakeholders from our B2B survey.
AI RESOURCE
The Essential Guide to AI for Sales Coaching
Download this guide for practical advice to help you adopt AI to improve the quality and frequency of sales coaching.
SALES STRATEGY
Strategic Account Management Guide
Download this guide to give your sellers the critical information they need to protect and expand high-value customers.
SALES TRAINING
24 Biggest Sales Myths–Debunked
Download this free white paper to learn 24 of the biggest sales myths, plus 6 new truths of modern sales.
SALES TALENT
Sales Talent Acquisition Guide
Download this guide for practical tips for building a high-performing sales team to ensure your company’s success.
SALES TRAINING
Essential Guide to Virtual Sales Training
Download this guide for practical advice and suggestions to help you avoid virtual sales training obstacles.
SALES RESEARCH
New Research: Best Practices of Winning Sales Teams
Download this report to learn what elite sales teams do differently to build long-term customer relationships and drive profitability.
SALES TRAINING
The Value-Driven Seller: Essential Skills for Consultative Sales
Download this report to learn how to transform your sellers into strategic advisors.
SALES TRAINING
Best Practices for Consultative Sales Conversations
Download this guide and learn ways to develop your sales teams’ consultative questioning skills for more profitable conversations.
SALES TRAINING
Sales Training Buyer’s Guide
Download this guide  to evaluate sales training providers and find the best fit for your goals.  
SALES TRAINING
How to Manage a Multigenerational Sales Team
Download this guide to get actionable advice for how to lead, understand, and train each generation.
SALES TRAINING
Managing a Multigenerational Sales Team
Download this report to learn how to attract, retain, and inspire a high-functioning multigenerational team.
SALES STRATEGY
Change Management Success Checklist
Download this checklist for a step-by-step plan to drive adoption of new skills, products, processes, and technology.
SALES RESEARCH
Best Practices of High-Performing Sales Teams
Download this report to learn what the best sales teams do differently.
SALES STRATEGY
Building a Successful Sales Strategy
Download this guide for four key steps for building a successful sales strategy, and provide actionable takeaways to get you started.
SALES TALENT
5 Fundamental Skills of World-Class Sales Managers
Download this guide for the five most important skills to overcome these obstacles, lead a team effectively, and thrive in any selling environment.
SALES COACHING
Your Ultimate Guide to Sales Coaching
Download this ultimate guide to enhance your coaching practices by focusing on high-impact sales coaching activities.
SALES TRAINING
Sales Kickoff Planning Checklist
Download this checklist of 18 best practices to deliver an outstanding SKO that sets your team up for success.
SALES TRAINING
Your Guide to Planning a Successful Sales Kickoff
Download this guide that will help you plan and deliver an outstanding sales kickoff that sets your sellers up for a successful year.
SALES TRAINING
The Roles of Urgency and Patience in Consultative Selling
Download this white paper to learn how to position salespeople as strategic advisors and transition teams into a consultative sales approach.
SALES PROCESS
The Ultimate Guide to an Effective Sales Process
Download this guide to learn the top things to know about using a sales process, and how to select the right sales process for your organization.
SALES TRAINING
22 Tips for Choosing the Right B2B Sales Training Provider
Choosing a sales training provider is a critical decision—these 22 tips will help you cut through the confusion and choose with confidence.
SALES TALENT
Top 5 Ways Assessments Improve Sales Effectiveness
Download this guide for the top 5 ways you can use assessments to improve sales effectiveness.
SALES STRATEGY
The 10 Most Common Sales Management Mistakes
Sales management requires training—download this to learn the 10 most common mistakes to avoid that hold managers back from success.
SALES TRAINING
What Works in Prospecting
Download for insight into the survey results from over 300 buyers and sellers and 6 recommendations that will enable sellers to improve their prospecting effectiveness.
SALES TRAINING
How To: Sell Against Lower-Priced Competition
Download this white paper to learn how to sell against lower-priced competition.
SALES RESEARCH
Selling to Procurement: 5 Strategies for Win-Win Negotiations
Download this research paper to learn about our findings and the 5 strategies sellers must execute to succeed and get to the yes faster when dealing with procurement.
SALES TALENT
Finding and Keeping Top Sales Talent
Build a competitive advantage through your people by learning how to define, hire, and develop top sales talent for long-term success.
SALES TRAINING
The Ultimate Guide to Creating a Successful Sales Enablement Strategy
Download this guide to map out a successful sales enablement strategy with clear direction and set your sales effectiveness initiative up for success.
SALES CULTURE
What is Sales Culture?
Download this white paper to understand what sales culture really means and why it’s critical to successfully executing your sales strategy.
SALES TRAINING
How to Align Sales and the Rest of the Organization
Download this white paper to break down the divide between sales and the rest of the organization—and build a more aligned, revenue-driving machine.
SALES TRAINING
The Ultimate Guide to Hiring Quota-Smashing Sales Reps
Download this guide to stop wasting time on underperformers and start building a high-impact team of A-players.
SALES CULTURE
Striking the Balance Between Sales Culture Shift & Sales Skill Development
Download this white paper to learn why outdated sales tactics no longer work—and how to recalibrate your sales culture for better results.
SALES TRAINING
Differentiating Your Organization Through World-Class Sales Effectiveness
Download this white paper to learn how to empower your sales team and turn them into a true competitive advantage.
SALES STRATEGY
How to Develop a Sales Succession Plan
Download this white paper to understand the importance of sales succession planning and how to build a plan that keeps your organization on track.
SALES TRAINING
How to Get Salespeople to Use CRM Tools
Download this white paper to learn how to drive CRM adoption, improve coaching, and boost forecasting accuracy.
SALES CULTURE
How to Create an Inspired Sales Culture
Download this white paper to learn how top sales leaders build an intentional, inspiring sales culture from the ground up.
SALES TALENT
Job Benchmarking 101
Download this white paper to avoid hirer’s remorse by using job benchmarking to identify candidates who truly fit the role and your culture.
SALES TRAINING
The Essential Customer Service Skills That Translate to Increased Sales
Download this white paper to learn how to deliver exceptional customer experiences that drive satisfaction, loyalty, and additional revenue.
SALES COACHING
Essential Elements of a World-Class Sales Coaching Program
Download this white paper to uncover what’s working—and what’s not—in sales coaching, and how to build a program that drives real results.