From Vendor to Trusted Advisor: Developing Consultative Sellers in Life Sciences

Your sellers know the product. But do your customers trust them?

Many life sciences sellers share a common profile: technically strong, confident communicators who drive deals forward. But research shows these same traits can work against them.

In life sciences sales, deep product and clinical knowledge is table stakes. What separates high- performing teams from the rest isn’t expertise, it’s the ability to translate that know-how into genuine, customer-centric conversations that earn trust and accelerate decisions

In this webinar, sales leaders in pharma, medical device, biotech, and healthcare services will learn:

• Why knowing the product isn’t the same as knowing the customer—and how to close
  that gap
• How to shift your team from a seller-centric to a customer-centric mindset without
  losing their clinical credibility
• Specific stages of the sales process where technical sellers most often underperform (and why it’s not what you’d expect)
• How to use behavioral assessment data to identify and coach to the skill gaps holding your team back

The path from technical expert to trusted advisor is learnable. This session will show you exactly how to get your team there.

Who should attend: VP of Sales, Regional Sales Directors, Sales Enablement Leaders, and L&D professionals in pharma, biotech, medical device, and healthcare

Webinar speakers: