ON-DEMAND WEBINAR
From Vendor to Trusted Advisor: Developing Consultative in Life Sciences
Your buyers already trust the science. The question is whether they trust your sellers.
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If every competitor has credible products, clinical data, and technical expertise, what separates the teams that consistently win?
It’s not deeper product knowledge. It’s the ability to earn trust, uncover business challenges, and connect the science to customer outcomes.
After analyzing more than 18,000 Selling Skills Assessments, including 650+ life sciences sellers, we uncovered a clear pattern: top-performing sellers don’t just educate. They lead consultative conversations that create value beyond the product.
Hear Robert Dent, Chief Commercial Officer, Life Sciences, and Spencer Wixom, President & CEO of The Brooks Group, as they share the research, practical examples, and coaching strategies that help sales teams make the shift from product experts to trusted advisors.
What You’ll Learn:
- What our research reveals about the strengths and development opportunities of today’s life sciences sellers
- Why product expertise alone no longer differentiates your sales team
- The consultative selling behaviors that build trust and improve customer conversations
- Practical coaching strategies to help sellers create value beyond the science
Who Should Watch:
Commercial leaders, sales leaders, sales managers, sales enablement, and learning & development professionals in pharmaceutical, biotechnology, medical device, and healthcare organizations.
Webinar speakers:
