Strategic Account Management Training
Learn a proven system to protect and expand profitable customer relationships to drive long-term success.
Grow Your Customer Accounts Strategically
Maximize Revenue in Key Accounts
Create actionable plans to increase customer spend in high-value accounts
Develop Account Management Skills
Learn essential skills and strategies to expand, upsell, and cross-sell into existing accounts
Improve Customer Retention
Build trusted advisor relationships to drive revenue and referrals
Shorten Sales Cycles
Improve sales efficiency with consistent, repeatable account management practices
Protect and Progress Your Most Important Customers
Strategic Account Management training teaches sales professionals a well-defined, highly effective process to grow their most profitable business accounts.
Defend and expand high-value customer accounts
Identify and influence stakeholders across the organization
Gain the skills to prioritize key customers and maintain strong relationships
Learn a proven system to organize, manage, and grow account opportunities
Become a trusted advisor and get an edge on the competition
Your team will learn a straightforward, proven system for developing and servicing their top accounts—and drive revenue for your company.
Expert, Hands-On Strategic Account Management Training
Training with The Brooks Group is designed by expert instructional designers and delivered by world-class facilitators.
- Gain strategic account planning and prioritization skills
- Apply skills and tools immediately to maximize the potential of each account
- Practical real-world scenarios to retain and grow current accounts
- Reinforce tactics with coaching sessions with a certified sales effectiveness coach
- Plan for your own accounts, not just theoretical scenarios
Flexible Options to Meet Your Training Needs
Strategic Account Management training is offered for individuals and teams. All trainings are live and led by our sales effectiveness experts. Programs can be delivered in-person or virtually.
Sales Team Training
We offer custom account management training for sales teams designed for your specific business challenges.
Individual Training
We offer convenient open-enrollment training for individual sales professionals and managers.
Hear What Our Clients Have to Say
The account planning and training provided by The Brooks Group was very valuable. My team found the content informative and actionable, and we’ve already seen positive results in our approach to account management.
As we strive to improve as a sales organization The Brooks Group’s Strategic Account Management program has helped our sales team build account plans that put the focus where it belongs, on the customer. The Brooks Group spends the time to understand our organization, our customers, and the business environment we operate in, then customizes programs to help our sales team achieve greater success with our customers.
Frequently Asked Questions
Who is this program intended for?
This program is designed for account managers, account executives, and other sales professionals responsible for gaining, growing, and retaining key accounts.
How will I apply this program to my current accounts?
You’ll learn the strategies and techniques of account management and practice these concepts using our proprietary account planner. Next, you’ll apply this process to one of your own active accounts and receive expert feedback from a sales effectiveness facilitator and peer participants. Program content, facilitation, group discussions, and materials (account planning sheet, companion guide, and case study) will give you the guidance you need to manage your current accounts with confidence.
Is the program for individuals or teams?
The Strategic Account Management training program is right for teams and individuals. Get in touch to learn about customized sales team training. Sales professionals can register for open enrollment sessions here.