The Sales Leader Blog
Keep up with the latest in Sales Leadership, Selling Strategies, and Sales Hiring
Consultative Selling: What You Need To Know To Succeed
It can be tricky to work with a potential client as a salesperson. There are a million tactics to try and many ways to get it wrong. One effective sales methodology is consultative selling. This technique allows a recommendation for products, rather than focusing on...
How To: Effectively Engage Your Prospect
Engagement Mindset Make sure your salespeople understand: their goal, when first engaging with a prospect, is to set the sales process in motion by turning a potential resister into an avid listener. They don’t need to try and be liked, and they don’t need to go too...
Buyers Decision Process | Beginner’s Guide
The buyer decision process is between various products and services on the market. These customer decisions occur using a type of economic analysis known as the buying choice, a cost-benefit examination in the presence of multiple alternatives. 5 Steps to Consumer...
How To: Turn a Suspect Into a Prospect
Your Team Doesn’t Have a Closing Problem One of the most common requests we receive at The Brooks Group is for sales negotiation training on closing techniques. Too many sales managers think their team has a closing problem, when in reality, they have a prospecting...
5 Things To Keep in Mind When Writing a Prospect Email
If you work in a sales capacity, you know that cold outreach and prospect emailing takes up a lot of your time. You also know that it can take a lot of work to get a response from potential leads, no matter how good your offer is or how strong your pitch may be. Even...
What To Consider When Creating Goals For Your Sales Team
What Are Sales Goals? The business world sometimes has a tendency for complicating simple concepts. While there may be more elegant and creative definitions for a sales goal, let us define a sales goal as the total number of sales your team is responsible for...
5 Tips to Help Improve Your Cold Calling Techniques
Anybody in the marketing field knows about cold calling, at least by name; this sales technique is notorious among marketers and consumers alike. Consumers may famously hate cold calls. Nobody liked an unsolicited sales pitch during matters involving their personal...
5 Questions To Get Your Sales Funnel Ready for 2023
“The secret to selling is to be in front of qualified prospects when they’re ready to buy, not when you need to make a sale.” -Bill Brooks, Sales TechniquesThe Perfect Time for Reflection It is natural for prospecting to slow down at the end of a fiscal period as...