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May 23, 2018
Written By: Laura Lloyd

How to Increase Sales by Focusing on Customer Service | The Brooks Group

In a world where the customer is in control, happy customers are the secret to growth.

May 16, 2018
Written By: Marcia Neese

How to Help Your Technical Sales Reps Be More Business-Minded | The Brooks Group

Some companies sell complex solutions that require sales reps to have an in-depth technical expertise. Also known as sales engineers, these technical sales reps are extremely knowledgeable on the details of a product or solution, but they’re not always the best at converting prospects into customers.

May 09, 2018
Written By: Steve Hackett

Everything a Sales Leader Needs to Know About Value-Based Selling | The Brooks Group

It’s no secret that sales teams can’t rely on the outdated “used car sales” approach if they want to achieve high performance. Today’s customers in almost every market have access to more information, more choices, and more autonomy than ever before—and this requires better sales skills and more strategic thinking.

April 24, 2018
Written By: Marcia Neese

How to Coach Salespeople to Leave Voicemails That Get Callbacks | The Brooks Group

Love it or hate it, voicemails are a standard feature of a salesperson’s day. Whether your sales reps are cold calling or following up with warm prospects, they’re likely encountering voicemail boxes and answering machines many times each day.

April 17, 2018
Written By: Lisa Rose

How to Help Your Reps Develop the 6 Habits of Successful Salespeople | The Brooks Group

Often, the difference between a good sales rep and a truly great salesperson, is simply good habits.

April 11, 2018
Written By: Laura Lloyd

What is the Difference Between Account Management and Sales?

On the surface, account management and sales have a similar set of goals: build strong relationships with clients and increase profitable revenue.

Both functions are important in order for your organization to be successful, but they require two different skill sets.

Let’s begin by defining the two roles, and then exploring the differences.

April 04, 2018
Written By: Steve Hackett

5 Simple Steps to Improve Your Sales Forecast Accuracy | The Brooks Group

The accuracy of your sales forecast impacts everything in your organization, from revenue projections to hiring and production capacity decisions.

Yet according to Sirius Decisions, 79 percent of sales organizations miss their sales forecast by more than 10 percent.

March 20, 2018
Written By: Marcia Neese

5 Essential Tips for Building Better Customer Relationships

Your sales team’s long-term success is directly tied to their ability to form strong customer relationships, especially with their most profitable accounts.

March 13, 2018
Written By: Lisa Rose

The Account Management KPIs You Should Be Tracking | The Brooks Group

Whether your organization has a dedicated Account Management team, or your salespeople are in charge of managing their own accounts, it’s important to establish some performance measures focused on account management.

March 07, 2018
Written By: Laura Lloyd

9 Keys for Building Trust on Your Sales Team | The Brooks Group

Building trust between sales leaders and their team members is essential to driving high performance.

February 26, 2018
Written By: Steve Hackett

How to Identify Buying Motives to Deliver Killer Sales Presentations | The Brooks Group

There are many different reasons behind why a prospect or customer makes a B2B purchasing decision. But all of those reasons typically fall under 4 basic Buying Motive categories.

Why is it important for your salespeople to understand these categories?


The IMPACT Selling®

2-Day Public Sales
Training Seminar

North Carolina
June 5–6


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