The Sales Leader Blog
The latest insights on Sales Leadership, Sales Training, Sales Strategy, and Sales Effectiveness
8 Best Sales Questions to Ask Customers
Questions are one of the most important tools your team can use to understand customers, address objections, and guide the sales process. The best sales questions to ask help uncover buyers’ pain points, priorities, and decision processes. Probing for answers improves...
Value-Based Selling: 7 Tips for Sales Leaders
Value-based selling is a sales approach that focuses on communicating and providing value to prospects and customers throughout their decision-making process. Many sales organizations don’t use this method. But to succeed today, sales leaders must use value-based...
6 Sales Performance Metrics that Drive Revenue
As a sales leader, your ability to navigate the complex terrain of market trends, team activity, and seller contributions hinges on a crucial tool: sales performance metrics. This blog post explores why sales metrics are indispensable for effective sales management...
Overcoming Objections in Sales: 4 Winning Tactics
Overcoming objections is a fact of life in sales. Sellers must anticipate that a buyer will have legitimate concerns or roadblocks and be ready to handle them. Today’s buyers are more discerning than ever. They have knowledge of competitors’ products and services at...
Your Answers to 11 Sales Methodology Questions
A sales methodology is a guide that drives your sales process. It’s an overarching framework or system of beliefs about how and why customers buy. The sales process you implement is the practical application of whichever methodology you’ve adopted. Sales methodology...
Top 7 Consultative Selling Strategies for Your Sales Team
Does your sales team use a consultative selling approach? It can be a significant differentiator in a competitive market. Buyers have endless options and information available at their fingertips. Having a good product or service is no longer enough to stand out. To...
The Brooks Group Honors Sales Excellence at 2025 Stevie Awards
Sales is a challenging and rewarding profession. To celebrate sales excellence and recognize the achievements of sales teams, The Brooks Group was proud to sponsor the 19th annual Stevie Awards for Sales & Customer Service. The Stevie Awards are the world’s top...
5 Simple Steps to Improve Your Sales Forecast Accuracy
The accuracy of your sales forecast impacts everything in your organization from revenue projections to hiring and production capacity decisions. Yet more than 80% of companies missed their sales forecast in at least one quarter in recent years. Research shows that...