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Wednesday, May 24, 2017
Written By: Steve Hackett

3 Key Ways an Effective After-Sales Service Benefits Distributors | The Brooks Group

Even—or especially—in tough economic times, investing in your organization’s customer service function is critical for your overall business and profitability strategy.

Savvy distributors are providing their service department with consultative selling skills training so they are able to:

1. better understand the customer’s pain points, and

Thursday, May 11, 2017
Written By: Will Brooks

Overcoming Negative Sales Stereotypes | The Brooks Group

Salespeople are no strangers to the stigma associated with their profession. But it can be difficult for even the most successful salespeople to brush off the outdated and negative sales stereotypes that some people still hold today.

Wednesday, May 03, 2017
Written By: Tony Smith

7 Tips for Using Storytelling in Sales Presentations | The Brooks Group

Storytelling in sales is a skill—that when used correctly—can be an incredibly powerful way to convince your prospects of the value of your solution.

As humans, it’s in our nature to be drawn to stories. A good story grabs our attention, helps us visualize and understand information, and connects us to both the storyteller and the characters within the story.

Monday, April 24, 2017
Written By: Jeb Brooks

 

The Top 10 Things a Sales Rep Should Never Say to a Sales Manager | The Brooks Group

My brother and I were chatting in the Atlanta airport on our way to a meeting in Phoenix a few weeks ago and I jokingly asked him, “What are the top 10 things a sales rep should never say to a sales manager?” We laughed and then he suggested I post the question to LinkedIn and see what we get.

Wednesday, April 19, 2017
Written By: Laura Lloyd

What Are Soft Skills and Why Should You Care? | The Brooks Group

We know we need to be looking for people with the right skills when we add new members to our teams. But companies who focus too much on technical skills and candidates who “look great on paper” are selling themselves short. They’re missing out on the human aspect that separates thriving organizations from struggling ones. And that human aspect is measured in soft skills.

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