How to Train and Coach a Multigenerational Sales Team

There are four generations of working sales professionals today: Gen Z, Millennials, Gen X, and Baby Boomers. This means many sales leaders are managing multigenerational teams—and leading team members who are a different generation from their own.

New research from The Brooks Group reveals that knowing each generation’s strengths can help to attract, retain, and inspire a high-functioning multigenerational team.

In this webinar, you’ll learn:

  • How to understand the working styles and preferences of each generation 
  • Tips to identify skill gaps and better target training for your sales team 
  • How to motivate and reward sales professionals from Gen Z to Baby Boomers 
  • Specific recommendations to improve communication and coaching

Watch this on-demand webinar to learn how to manage your multigenerational sales team.

Webinar speakers:

Spencer Wixom President & CEO The Brooks Group
Michelle Richardson Webinar Speaker VP of Sales Performance Research

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