2017 was a big year for The Brooks Group. We thought we’d use this final blog post of the year to recap some of the...
2017 in Review and the Future of Sales Training
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5 Ways Senior Leadership Can Inspire a Top-Performing Sales Culture
Developing a healthy sales culture starts at the top with senior leadership. The leadership you provide can have a...
The Top 10 Things a Sales Rep Should Never Say to a Sales Manager
My brother and I were chatting in the Atlanta airport on our way to a meeting in Phoenix a few weeks ago and I...
3 Ways to Maintain a Customer Focus in a Digital Age
Are you keeping a customer focus in today’s digitized world? Technology is quickly shifting the industrial...
4 Ways Sales Leaders Can Make or Break the Company Sales Culture
Lou Gerstner, retired CEO of IBM once said, “Fixing culture is the most critical – and the most difficult – part of a...
Sales Leadership Secrets for Building a World Class Sales Culture
A healthy sales culture is the heartbeat of your organization. The efficiency, effectiveness, and productivity of your...
The Six Ways Great Sales Leaders Literally Change Lives
Would you stand in front of a truck for your boss? Probably not, especially one moving at high speeds. But if you see...
How Value-Based Selling Helps Your Salespeople Communicate Value
Why Value-Based Selling Training Is Critical Buyers are more in control of the sale today than ever before. With...
Why Top Sales Performers Would Want to Work for You
I can’t think of a single sales leader who has told me, “Yeah…when we have open sales positions, we’re definitely...
How to Bring Your Company’s Core Values to Life
I’ve written before about the importance of Core Values. But they deserve a bit more attention. Every company has core...