2017 in Review – Birthdays, Gong Ringing, and the Future of Sales Training

Written by: Will Brooks
2017 in Review – Birthdays, Gong Ringing, and the Future of Sales Training

2017 was a big year for The Brooks Group. We thought we’d use this final blog post of the year to recap some of the more exciting and memorable moments.

1. The Brooks Group celebrated 40 successful years in business!

Watch our founder, Bill Brooks, give a powerful presentation on what makes great salespeople great.

In 1977, our founder Bill Brooks started The Brooks Group with a mission to help salespeople improve their own lives and the lives of their customers. Since then, we’ve delivered training to over one million sales professionals, in over 350 industries, in 22 countries around the world.

Every day we pay tribute to Bill by helping our clients and their sales teams achieve their full potential in sales excellence.

2. We received two Bronze Awards in the 11th Annual Stevie Awards for Sales & Customer Service

2017 Stevie Awards

The Stevie Awards for Sales & Customer Service recognizes the achievements of contact center, customer service, business development, and sales professionals worldwide.

The Brooks Group took home awards in the categories of Sales Training Practice of the Year and Sales Consulting Practice of the Year.

3. The TBG team discovered that Jeb Brooks—our President and CEO—has a pretty mean bowling game

Jeb Brooks Bowling

Jeb led his team to victory at the office bowling party. He’s written before about the vital qualities of a sales leader, and now we’re all anticipating his insight on how to successfully head up a bowling team.

4. The Brooks Group was named as one of the Top 20 Sales Training Companies in the world—again!

Top 20 Sales Training Companies | The Brooks Group

Our team was honored to be featured on the prestigious lists from both Training Industry and Selling Power Magazine for the 8th consecutive year.

The lists are created with a goal to continually monitor the training marketplace for the best providers of training services and technologies. To be included among these incredible companies reflects the remarkable impact our team has on our clients.

5. The award-winning IMPACT Selling® System goes online!

IMPACT-U Online Sales Training | The Brooks Group

2017 was the year of the sales training revolution, with the world-renowned IMPACT Selling being released in an eLearning platform, IMPACT-U®! We’ve combined 40+ years of sales effectiveness experience with an intelligent design optimized for the way people want to learn today.

(We’re all very excited about how great this program turned out, and the response so far has been phenomenal. If you’re curious and would like to see a demo yourself, click here.)

6. We were named as one of the Triad’s Best Places to Work – 3 years running!

Triad's Best Places to Work

The Triad Business Journal selected the winners based on employee feedback, proving that the culture we’ve created at The Brooks Group is both hardworking and happy.

An unlimited Paid Time Off policy, profit sharing, and comprehensive health benefits are just a few of the factors that contributed to The Brooks Group’s achievement of this award.

We walk the talk every day. This award reveals that hiring people who are a good fit for the position and building a culture of excellence is a win-win for all parties involved.

7. We had a record-breaking year in sales revenue

At The Brooks Group, we have a gong in the office (not joking) that we ring whenever there’s a big win for the team. 2017 heard quite a few gong rings!

The TBG sales team met and EXCEEDED target every quarter, and in September we broke our own record for our strongest month of sales.

As a sales training company, we know the importance of providing value to our customers. Meeting our sales goals signifies that we’ve been able to help our customers find the best solution, who in turn can do the same for their own customers.

We credit our success to the strong sales culture we’ve built—where every employee works to support the sales function, and we celebrate our wins together. In addition, our sales team lives and breathes IMPACT Selling, and keeps on track with the same strategies and workshops we deliver to our sales training clients.

It’s a good sign that what we do is working well.

Looking to 2018

The entire team at The Brooks Group is feeling motivated and charged up after such a strong 2017. After taking a few days off to spend with friends and family, we’ll be back at it—ready to crush our 2018 goals while we help sales teams around the world do the same.

If you’re ready to build a strong “sales machine” in your organization, there’s no better time to start than right now. Cheers to a successful 2018!

Train your sales team with a world-renowned selling system — anytime, anywhere.

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NOTE: Our sales training tools are designed to make your life easier. Use them to your advantage.

How to Align Sales & the Rest of the Organization to Drive More Revenue

We just finished an eye-opening research study which revealed that 47% of salespeople do not have confidence that the sales department is respected by other departments inside of the company. The fundamental truth is this: sales believes that the rest of the company wouldn’t have jobs if not for them… and the rest of the company feels sales wouldn’t have a job without them.

Written By

Will Brooks

As the CEO of The Brooks Group, Will draws on his leadership, marketing, sales, sales management, and operational experience to help develop and execute the company’s overall growth strategy. Having been in the human capital development industry his entire career, helping organizations reach their full potential through transformational change is a part of Will’s DNA. By putting his name on every single engagement, Will assumes a personal commitment to the success of every client.

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