The Key to Sales The key to sales is simply being in front of prospects when they’re ready to buy, not when you need...
How To: Overcome Budget and Timing Excuses
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Consultative Selling – What You Need To Know To Succeed
It can be tricky to work with a potential client as a salesperson. There are a million tactics to try and many ways to...
How To: Effectively Engage Your Prospect
Engagement Mindset Make sure your salespeople understand: their goal, when first engaging with a prospect, is to set...
How To: Turn a Suspect Into a Prospect
Your Team Doesn’t Have a Closing Problem One of the most common requests we receive at The Brooks Group is for sales...
5 Things To Keep in Mind When Writing a Prospect Email
If you work in a sales capacity, you know that cold outreach and prospect emailing takes up a lot of your time. You...
Space – The Learning Frontier: How Brooks(OS) is Making Lessons Stick
In the famous science fiction franchise “Star Trek,” space was considered the final frontier. At The Brooks...
Does Your Sales Team Pass the “Candy” Test? Analyzing Skills and Processes
I was thinking recently about the twin challenges facing sales leaders who are hoping to achieve sales...
Email, Zoom, Phone… What’s the Best Way to Make a Connection?
Though the end of the COVID-19 pandemic may soon be approaching, it’s clear that our buyers will want us to keep our...
Communicating With “Smart Intentionality”: How Empathy Continues to Win in a Post-Pandemic World
When the COVID-19 pandemic swept the world with its full fury, it quickly became evident that empathy would rule the...
How to Write Better Emails Based on Personality Types
While most of us are working remotely and social distancing, optimized email communication is more important than...