Artificial intelligence (AI)—and its subset generative AI (genAI)—are here to stay. Many organizations are...
An Introduction to AI for Sales Teams
read more
Selling with Value: How to Defend Your Price
Selling with value instead of price is the road to higher revenue and margins, stronger customer relationships, and...
Sales Team Evaluation: How to Optimize Your Existing Team
Sales leaders face a persistent challenge: How do you maximize performance and achieve ambitious goals with the team...
IMPACT Selling® Team Training: Helping Sellers Overcome Challenges Since 1977
Bill Brooks, the founder of The Brooks Group, discovered that, when a salesperson followed a linked sequential sales...
How to Become a Trusted Advisor in Sales: 6 Skills
Becoming a trusted advisor in sales is the foundation of long-lasting and profitable customer relationships. A trusted...
Why IMPACT Selling® Works: Skills That Get Results
In today’s competitive selling environment, having a consistent, repeatable sales process is critical for driving...
7 Proven Strategies for Selling to Multiple Stakeholders
The days of selling to a single decision-maker are largely behind us. Today’s B2B sales environment is dominated by...
How Often Should You Train Your Sales Team?
As a sales leader, you know training isn’t a one-and-done activity. It’s an ongoing investment that directly impacts...
First-Time Sales Managers: How to Set Them Up for Success
Congratulations—you’ve identified your next sales manager. They crushed their quota, earned the respect of their...
What is a Sales Enablement Manager?
If you’d like to optimize your sales organization, consider hiring a sales enablement manager. A sales enablement...