To truly uncover what your buyers want and need, your salespeople must be experts in asking open-ended questions....
The Ultimate Guide to Asking Open-Ended Questions on Sales Calls
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Best Practices for Effective Sales Conversations
Sales conversations can be tough. It’s easy to assume you know what the customer wants and rush the close. But if...
Unlock Investigate: The 1st Key Fundamental of IMPACT Selling®
This article is part of our Key Fundamentals of IMPACT Selling® series. How Is Your Team Perceived? Let’s pause for a...
How To: Overcome Budget and Timing Excuses
The Key to Sales The key to sales is simply being in front of prospects when they’re ready to buy, not when you need...
How To: Effectively Engage Your Prospect
Engagement Mindset Make sure your salespeople understand: their goal, when first engaging with a prospect, is to set...
How To: Turn a Suspect Into a Prospect
Your Team Doesn’t Have a Closing Problem One of the most common requests we receive at The Brooks Group is for sales...
Using Emotional Intelligence to Build Trust in Your Brand
(EQ)We all know that developing trust is one of the keys to long term sales success. Unfortunately, trust takes a big...
Space – The Learning Frontier: How Brooks(OS) is Making Lessons Stick
In the famous science fiction franchise “Star Trek,” space was considered the final frontier. At The Brooks...
Does Your Sales Team Pass the “Candy” Test? Analyzing Skills and Processes
I was thinking recently about the twin challenges facing sales leaders who are hoping to achieve sales...
Email, Zoom, Phone… What’s the Best Way to Make a Connection?
Though the end of the COVID-19 pandemic may soon be approaching, it’s clear that our buyers will want us to keep our...