Last week marked a milestone for The Brooks Group as we brought together our entire organization for a cross-team Facilitator and Instructional Designer Summit at our headquarters in Greensboro, NC. This groundbreaking three-day event fostered collaboration and strengthened our commitment to delivering exceptional sales training and development experiences.
With the theme “Creating Value through Partnership,” the summit united, in one cooperative space, over 30 sales effectiveness experts who deliver our sales training and coaching programs, plus instructional designers who develop our program curricula.
“The summit is an opportunity for all of us to make the business stronger and better,” said Spencer Wixom, president and CEO of The Brooks Group. “We wanted to bring our teams together to help everyone get to know each other, have a consistent understanding of our company mission and programs, and strategize how we can move forward to deliver best-in-class client experiences.”
Day One: Foundation and Vision
The summit kicked off with a company-wide networking lunch. The Brooks Group CEO Spencer Wixom and leadership team shared updates on company vision, competitive positioning, and go-to-market strategies to ensure everyone understands how their role contributes to our collective success.
A highlight of the opening day was a deep dive into product development strategy, featuring insights into two newly refreshed programs: Coaching to IMPACT Selling and Strategic Account Management. The session showcased how teams in product development, facilitation, and instructional design can partner more effectively to create innovative sales development solutions.
The day concluded with a discussion of lessons learned and sharing of best practices. Our sales training facilitators and designers exchanged insights on new classroom activities, material feedback, and techniques for both in-person and virtual programs.
Day Two: Intensive Cross-Functional Learning
Wednesday represented the heart of our collaborative approach, with interactive breakout sessions designed to break down silos. Teams of seven (five facilitators and two instructional designers) rotated through focused tracks covering:
- Marketing: Understanding how to best represent The Brooks Group’s brand and force-multiply marketing efforts
- Sales: Exploring the connection between sales strategies and training delivery
- Sales Performance Research Center: Diving into sales assessments, ROI measurement, and identifying ongoing learning priorities
- Product Development: Collaborating on ongoing innovation efforts and program enhancement
- Project Management: Streamlining processes for better client outcomes
- Operations and Finance: Understanding the business mechanics that enable great client experiences
This model ensured every facilitator and designer gained exposure to all aspects of our business, fostering a more holistic understanding of how exceptional client engagements are created, customized, and delivered.
Day Three: Specialized Focus and Future Planning
The final day featured specialized sessions focusing on advanced facilitation techniques and the critical communication between trainers and instructional designers.
We also explored our reinforcement strategy through our sales coaching services and BrooksUP™ eLearning platform, which strengthens new sales skills and maximizes knowledge retention with on-demand access to continuous micro-learning.
The sessions helped our teams understand how comprehensive learning reinforcement extends the impact of IMPACT Selling® and other training programs.
Building Stronger Client Experiences Together
We recognize that our best innovations come from the collective wisdom of our team members who work directly with clients every day. Like our sales training programs, the summit offered highly interactive experiences where every participant engaged, shared experiences, and contributed ideas.
As we concluded our summit, we celebrated three days of learning and collaboration and set a new standard for how The Brooks Group operates. We’re excited to leverage these stronger partnerships into excellent training and development solutions for our clients.
Contact us to learn more about how our sales training and development solutions help sales teams unlock potential.
