Sales is a challenging and rewarding profession. To celebrate sales excellence and recognize the achievements of sales teams, The Brooks Group was proud to sponsor the 19th annual Stevie Awards for Sales & Customer Service.
The Stevie Awards are the world’s top honors for customer service, contact center, business development, and sales professionals.
I’m proud of all the winners in the Sales Team category who push themselves every day to achieve great results year in and year out. We celebrated during a gala event attended by more than 400 professionals from around the world in New York City on April 10.
Let’s take a moment to celebrate these individuals.
The Brooks Group Strategic Partner Award 2025
The Stevies recognized the achievements of Hitachi Energy, a $10 billion company that provides sustainable energy solutions in 140+ countries. Facing supply chain disruptions and the demand for infrastructure, the sales team struggled with difficult customer conversations.
The Brooks Group developed a training program that helped transform Hitachi Energy’s sales team into strategic partners. As a result, customer surveys improved and the company developed a clear process for feedback and corrective actions. Participants saw a 17% skill improvement, stronger relationships, and higher profitability.
Gold Award for Sales Consulting Practice of the Year 2025
The Brooks Group Sales Consulting Services offer industry expertise and customized engagements to help clients resolve issues, make better decisions, and invest wisely.
Our Stevie Award recognized our engagement with clients including Hitachi Energy. Our consulting delivered positive impact, ROI, and other measurable outcomes. You can read the client success story for an in-depth look at our work with Hitachi Energy.
“Strong consulting capabilities through [The Brooks Group’s] comprehensive work with major clients like Hitachi Energy, where they successfully addressed complex business challenges using a well-structured approach.” — Stevie Awards Judge
Gold Award for Best Use of Thought Leadership in Sales 2025
The Brooks Group has established itself as a source of credible, research-backed insight through a comprehensive, multi-channel thought leadership strategy that delivers actionable insights to sales leaders.
Our approach combines depth of research with practical application, creating a robust ecosystem of knowledge that empowers sales leaders to build and maintain high-performing teams.
At the heart of our thought leadership program lies our commitment to original research. In 2024, we published three research reports that address critical challenges facing modern sales organizations: Best Practices of High-Performing Sales Teams; The Value-Driven Seller: Essential Skills for Consultative Sales; and Managing a Multigenerational Sales Team: 10 Trends for Sales Leaders.
Download the 2025 report here: Best Practices of Winning Sales Teams.
“The Brooks Group’s thought leadership program is impressive in its multi-faceted approach, blending in-depth research, strategic content, and community-driven engagement.” — Stevie Awards Judge
Silver Award for Woman of the Year in Sales
Lisa Rose, senior GVP at The Brooks Group, is an accomplished sales executive whose career impact extends far beyond the millions of dollars in revenue she has generated. A self-described “goal-oriented, client-focused hunter,” Lisa is also a mentor to her colleagues and a change management coach to her clients.
At The Brooks Group, Lisa works with sales leaders to help them adopt a sales process that enables their sellers to over-achieve their goals.
“Lisa Rose’s remarkable achievements highlight her leadership skills and capacity to inspire those around her.” — Stevie Awards Judge
Bronze Award for Sales Training or Education Professional of the Year 2025
Steve Parkins, vice president, Competence Development, Volvo Trucks North America, is an experienced training and development leader with a proven track record of building organizations, developing people, and executing strategic direction.
Volvo Trucks North America, headquartered in Greensboro, North Carolina, is a premier heavy-duty truck manufacturer. In 2024, Leveraging The Brooks Group’s IMPACT Selling® process, the competence development team crafted a comprehensive learning curriculum for the launch of the all-New Volvo VNL, marking the company’s most significant product introduction.
“Steven Parkins and his team have demonstrated exemplary leadership in training and development, particularly through his management of Volvo Trucks North America’s extensive and complex training initiatives.” — Stevie Awards Judge
Bronze Award for Sales Training Practice of the Year 2025
The Brooks Group is a leading sales training and development company empowering sales teams to generate breakthrough results. Our straightforward approach is powered by data and is backed by more than four decades of experience fueling sales success.
Our Stevie Awards recognize our commitment to helping organizations unlock the full potential of their sales teams, including AI for Sales Coaching in the BrooksUP™ eLearning platform, original research, updates to our proprietary Brooks Talent Index® assessment, new programs and workshops, and a series of exclusive sales leader roundtables.
“The Brooks Group demonstrates exceptional innovation and measurable impact in sales training, particularly with their AI-enhanced BrooksUP platform and comprehensive research-backed methodology.” — Stevie Award Judge
About The Brooks Group
Since its founding in 1977, The Brooks Group has been recognized as a leader and innovator in the sales training and performance industry. The effectiveness of its training delivery and sales process methodology is proven by continued customer success and positive reviews.
Contact us to find out how we can help your organization improve sales performance.
