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Sales Culture

Check out the latest and greatest Sales Culture articles from The Brooks Group. Learn how to build a high-performing sales culture.

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5 Keys to Maximizing Online Communication and Remaining Relevant

Sales Culture, Sales Performance Improvement

Technology has made it a difficult time to be a human during online communication – advances like artificial intelligence, machine learning, and bots have mitigated the need for organic beings to be involved in many aspects of the selling paradigm.

Fortunately for those of us who walk upright, humanity is still critically important – particularly given the importance of consultative selling as a means of resonating with buyers.

How to Resonate with B2B Buyers

Sales Culture, Uncategorized

Let that sink in for a second: For generations, we have been taught that the customer is always right, and that we should win at all costs. That combination of mantras has translated to innumerable corporate golf outings and steak dinners, fishing trips and flights of fancy, among other trappings of the “close bonds” that we have forged with our clients in order to get the P.O.

How to Choose the Right Sales Training Provider

Sales Culture, Sales Training

So, you’ve decided to choose a sales training provider to assist you in beefing up your sales team – congratulations! Some companies are simply unwilling to devote the time and resources necessary to get to the heart of sales self-improvement – so you’ve crossed the first hurdle.

Now, it’s time to consider who, specifically, will be your partner in perfection – your tzar of training!

Setting the Right Value Proposition

Sales Culture, Sales Training

Setting the Right Value Proposition

There was a time, not long ago, where sales managers extolled the virtues of the “elevator pitch” – a standard value proposition statement that could be delivered, presumably, in the time it took an elevator to traverse the height of a reasonably tall building.

Overcoming Negative Sales Stereotypes

Sales Culture

Overcoming Negative Sales Stereotypes | The Brooks Group

Salespeople are no strangers to the stigma associated with their profession. But it can be difficult for even the most successful salespeople to brush off the outdated and negative sales stereotypes that some people still hold today.


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