Virtual sales training can be a decided advantage for your sales team. It provides the tactical insight you need to develop your sellers and improve skills for better performance.
Organizations have a variety of options for how they train their teams, from in-person to virtual to eLearning. Each sales training method has its pros and cons. In this post we dive into the benefits of choosing a virtual sales training program for your team.
Why Choose Virtual Sales Training
Here are five reasons why the ROI for virtual sales training is well worth the investment.
Keep Up with the Times
The times have changed, and your training needs to change with them. A Bain & Company survey found that 92% of B2B buyers prefer virtual sales interactions.
This means traditional sales techniques must also evolve. Advancements in video conferencing technology mean virtual training is more engaging and effective than ever.
Sales training that keeps pace with the times is critical to maintaining your sales mojo. Today’s virtual training programs make digital tools and virtual conferencing programs such as Teams and Zoom a central part of the experience.
When you deliver training on these tools and show how to incorporate them into remote selling techniques, you give your sellers a professional advantage.
Apply Learning Immediately
With virtual training, sellers can practice and apply what they’ve learned right away. On the other hand, traditional training tends to keep sellers in a classroom for a day or two. Plus, they may have to travel to and from the location. As a result, it could be a week or so until they put their new learnings into practice.
With virtual training—delivered by video conference and parsed into “snackable” content—sellers can deploy takeaways immediately. Your team members can literally learn a sales technique in the morning and put it into practice that afternoon.
Reinforce Learning
Today’s virtual training often consists of a regular cadence of modules, with immediate real-world action items participants report on in their next session. This gives sellers a tighter feedback loop than in-person training and helps reinforce sales training.
Trainers can also reinforce skills and support ongoing development using AI-powered eLearning platforms. These platforms use video exercises, objection handling drills, and AI-powered simulations to prepare sellers for every prospect conversation.
Focus and Engage Sellers
Virtual training can help combat the potential for your team to lose focus. For sales professionals who are used to moving around rather than sitting at a desk, the prospect of learning on a laptop may feel constricting.
Most virtual training, on the other hand, tends to limit “butts in seats” time to two hours or less per session. For sales leaders who are concerned about unproductive gaps in their sales professionals’ schedules, self-paced virtual training can fill a portion of the day with activities that have a direct impact on long-term effectiveness.
Prepare for the Future
Are your sales professionals ready for whatever the market throws at them? Being prepared to take advantage of future opportunities—and being nimble in an uncertain economy—requires modern selling skills.
Though some companies are conserving cash, research following the 2008 financial downturn shows organizations that thrive make strategic investments in activity (such as training) that prepares them for an upturn.
Would you like to boost the effectiveness and performance of your hybrid or remote sales team? Our IMPACT Selling® sales training program—delivered live, in-person or virtually—is the perfect solution.
Our expert facilitators can train your team online from anywhere, in a live, collaborative, virtual classroom. Your sales professionals will learn a straightforward sales process that will help them close more deals, more often. Choose the best training delivery for your team today.