The Sales Leader Blog
The latest insights on Sales Leadership, Sales Training, Sales Strategy, and Sales Effectiveness
Modern Sales Strategy: How to Reach Next-Gen Buyers
For decades, sales success in manufacturing, construction, logistics, energy, and transportation followed a familiar formula: Relationships were built over phone calls, plant visits, lunches, and long-term personal connections. Salespeople earned trust face-to-face...
Manufacturing Sales Hiring: How to Find Technical Sales Talent
Great salespeople can be hard to find, especially when your products demand deep technical knowledge and problem-solving skills. Manufacturing sales hiring directly impacts revenue, customer retention, and long-term business growth. Yet finding the right sellers is...
Why Reinforcing Sales Training Is Critical—and How to Do It in 2026
Sales leaders invest time, money, and energy into training their teams. Yet even the best classroom or virtual session often isn’t enough. Without reinforcing sales training, newly learned skills fade fast. Research shows that 75% of new information can be forgotten...
Proven Sales Closing Questions
Getting customer agreement to purchase is the goal of every sales process—but your salespeople need to ask for the business. Sales closing questions are some of the most important questions your sales team can ask. These questions help your sellers determine the...
6 Reasons Your Sales Team Needs a Sales Process
Winning sales teams, even those from different industries, have one thing in common: They use a repeatable sales process. As a result, they’re consistent, they follow best practices, and they replicate the habits of their A-players. The data backs this up. The Brooks...
Difficult Conversations in Sales: How to Turn Challenging Moments into Opportunities
Every sales professional faces them. Those uncomfortable conversations when you need to deliver bad news, discuss a price increase, or address an error. Whether it’s a delivery delay, contract negotiation, or budget constraint, how you handle these critical moments...
The Future of Sales Training: 10 Predictions for 2026
The future of sales training is approaching—and not just because of AI. The way sellers learn, apply, and sustain new skills is evolving in response to shifting buyer expectations, longer sales cycles, and the demand for measurable ROI. Here’s what I predict we’ll see...
How to Hire a Salesperson: Your Guide to Finding Closers
The quality of your sales hires directly impacts your revenue, team morale, and long-term business growth. Yet hiring the right salesperson remains one of the most challenging tasks for sales leaders. With the right approach and evaluation criteria, you can...