The Year in Review: Building a Healthy Sales Culture

sales culture

Activating an organization’s sales culture is key to generating more revenue and achieving sustainable growth.

So. What is sales culture? It’s when every area of an organization actively contributes to customer acquisition and retention and the sales organization as a whole is focused on continuous improvement of the sales effort.

While a company’s unique sales culture depends on a number of factors, its effectiveness is largely determined by the efforts of the sales leader. The atmosphere that exists can either benefit sales or stand in its way, and that’s why it’s critical for leaders to intentionally build a healthy sales culture. Make sure that you’re continually fostering an atmosphere that focuses on your customers and their experiences by revisiting our most popular sales culture articles from 2015.

Building an Environment of Accountability

Developing a Culture of Loyalty in Your Team

How to Create an Inspired Sales Culture

The Simplest Way to Get Your Team to Change Its Behavior

5 Principles for Establishing Expectations in Your Sales Organization

Sales Culture Shift: Should You Replace Your Entire Sales Team?

The most successful organizations have cultures that are developed around the sales function—and that means aligning everyone with a standard sales process and a common language.

The IMPACT Selling System unifies your sales team with a straightforward sales process and a framework that allows salespeople and their managers to streamline communication.

Interested in aligning your salespeople under a common sales language and process? You should see a system in action before you commit. Visit an upcoming IMPACT Selling Seminar to “shop us” and experience the method firsthand. Either you like what you see, or you receive a full refund. Learn More.


NOTE: Our sales training tools are designed to make your life easier. Use them to your advantage.

The 10 Most Common Sales Management Mistakes

What if you could access over 35 years of experience in sales and sales management in an easy-to-read reference guide? We have good news for you: you can! Check out this whitepaper outlining 10 of the most common sales management errors we’ve seen clients make.


Will Brooks

As Chief Operating Officer of The Brooks Group, Will draws on his leadership, marketing, sales, sales management and operational experience to help develop and execute the company’s overall growth strategy. Drawing from over 15 years of experience in the training and development industry, Will combines his deep institutional knowledge and client experience to optimize operations at The Brooks Group.

Published on December 09, 2015

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