The Sales Leader Blog
The latest insights on Sales Leadership, Sales Training, Sales Strategy, and Sales Effectiveness
How to Train Your Sales Team to Deliver Bad News (Without Losing the Customer)
Nobody gets into sales because they love telling customers that prices are going up or their order’s been delayed. But if you’ve been in this business long enough, you know that delivering bad news is part of the job. How your team handles it can make the difference...
Manufacturing Sales Hiring: 8 Core Skills of Trusted Advisors
Exceptional manufacturing sales professionals have the right blend of technical skills, product knowledge, customer-centric focus, and cultural fit. Consultative selling skills, motivation, persistence, and overall sales acumen are particularly important in...
Top 6 Sales Negotiation Skills
Sales negotiation is one of those skills that sounds kind of intimidating—maybe even a little cutthroat—but, whether you realize it or not, you’re probably negotiating all the time. Deciding where to grab dinner with the family, what show to watch on TV, or figuring...
4 Sales Training Tips to Help Your Team Thrive in Uncertainty
In today’s volatile business environment, the ability to navigate uncertainty has become a core sales skill. With fluctuating tariffs, supply chain disruptions, and shifting regulatory landscapes, effective sales performance depends not just on product knowledge and...
5 Ways Sales Hiring Assessments Can Benefit Your Team
Finding the ideal sales hire in a pool of candidates can be difficult, time-consuming, and costly. But getting it right is vital for sales performance and overall culture. Understanding role and company fit is tricky. Even the most advanced AI resume screening and...
Modern Sales Strategy: How to Reach Next-Gen Buyers
For decades, sales success in manufacturing, construction, logistics, energy, and transportation followed a familiar formula: Relationships were built over phone calls, plant visits, lunches, and long-term personal connections. Salespeople earned trust face-to-face...
Manufacturing Sales Hiring: How to Find Technical Sales Talent
Great salespeople can be hard to find, especially when your products demand deep technical knowledge and problem-solving skills. Manufacturing sales hiring directly impacts revenue, customer retention, and long-term business growth. Yet finding the right sellers is...
Why Reinforcing Sales Training Is Critical—and How to Do It in 2026
Sales leaders invest time, money, and energy into training their teams. Yet even the best classroom or virtual session often isn’t enough. Without reinforcing sales training, newly learned skills fade fast. Research shows that 75% of new information can be forgotten...