The Sales Leader Blog
The latest insights on Sales Leadership, Sales Training, Sales Strategy, and Sales Effectiveness
Proven Sales Closing Questions
Getting customer agreement to purchase is the goal of every sales process—but your salespeople need to ask for the business. Sales closing questions are some of the most important questions your sales team can ask. These questions help your sellers determine the...
6 Reasons Your Sales Team Needs a Sales Process
Winning sales teams, even those from different industries, have one thing in common: They use a repeatable sales process. As a result, they’re consistent, they follow best practices, and they replicate the habits of their A-players. The data backs this up. The Brooks...
Difficult Conversations in Sales: How to Turn Challenging Moments into Opportunities
Every sales professional faces them. Those uncomfortable conversations when you need to deliver bad news, discuss a price increase, or address an error. Whether it’s a delivery delay, contract negotiation, or budget constraint, how you handle these critical moments...
The Future of Sales Training: 10 Predictions for 2026
The future of sales training is approaching—and not just because of AI. The way sellers learn, apply, and sustain new skills is evolving in response to shifting buyer expectations, longer sales cycles, and the demand for measurable ROI. Here’s what I predict we’ll see...
How to Hire a Salesperson: Your Guide to Finding Closers
The quality of your sales hires directly impacts your revenue, team morale, and long-term business growth. Yet hiring the right salesperson remains one of the most challenging tasks for sales leaders. With the right approach and evaluation criteria, you can...
Sales Transformation: 8 Changes That Demand Sales Training
Change is the only constant in business, and nowhere is this truer than in sales. Yet many organizations continue using the same sales training approaches year after year, even as everything around them transforms. The result? Sales teams struggle, revenue targets...
40 Sales Interview Questions to Find Great Salespeople
If you’re responsible for sales hiring, you’ve probably spent hours sorting through resumes, cover letters, references, and other materials. But once you’ve got a list of candidates, how do you find the right salespeople for your company? This post has the best sales...
Multi-Threaded Account Management: How to Protect and Expand Key Accounts
If your sales team is still relying on a single contact within an account, you’re just one reorg or resignation away from losing the deal. In today’s B2B environment, buyers are more connected and more cautious than ever. A typical buying committee now includes...