Elevating the Sales Profession - Our Cause

Yesterday, in an impressive value-building move, our bank sent us a 40-minute video of a recent speech by bestselling business author Jason Jennings.  He spoke about his research on top-performing companies.  It was a great presentation, but one thing he said really caught my attention…

Great Companies Turn What They Do Into a CAUSE

A cause, he said, is more than a mission statement or vision statement. It’s big and bold. It’s inclusive. It's kind of like the BHAG ("Big Hairy Audacious Goal") that Jim Collins and Jerry Porras talked about.

Jennings told the story of Microsoft founder Bill Gates and his cause. Gates wanted to put a computer on every desk in the world.  A laughable thought in the mid-70's. But Microsoft did it because it drove everything they did. It was their cause!

At The Brooks Group, our cause is clear. For too long sales has been unfairly marginalized as a profession. And that's too bad because we've all heard the old cliche that we're all in sales. So...

Here at Brooks, We Work to Elevate the Sales Profession

We work on it strategically by training sales forces at organizations big and small all over the world. We work every day to make sure the sales profession is viewed as one of high integrity and trust.

Elevating salespeople and this noble profession is what gets us out of bed in the morning. It floods our veins. We know how bold and exciting our cause is. We’re enthusiastic about it. It's the fuel for our passion. We don’t do it for the money. We do it because we’re passionate about our purpose. 


Jeb Brooks

As the President and CEO of The Brooks Group, Jeb Brooks is responsible for carrying forward the nearly 40-year legacy of building world-class sales organizations. Having grown up in the business, helping organizations reach their full potential through transformational change is a part of Jeb’s DNA. Jeb's passion for sales and sales management developed at an early age when he began attending sales conferences with his father (and The Brooks Group's Founder) the late Bill Brooks.

Published on May 14, 2010

Keep up with the Latest in Sales Leadership, Selling Strategies, and Sales Hiring

The IMPACT Selling®

2-Day Public Sales
Training Seminar

North Carolina
July 09–10


for Sales Effectiveness

Sales Pro Central

Ready to maximize the performance of your sales team? A representative from The Brooks Group can help get you started.