The Sales Leader Blog
The latest insights on Sales Leadership, Sales Training, Sales Strategy, and Sales Effectiveness
Your Answers to 11 Sales Methodology Questions
A sales methodology is a guide that drives your sales process. It’s an overarching framework or system of beliefs about how and why customers buy. The sales process you implement is the practical application of whichever methodology you’ve adopted. Sales methodology...
Top 7 Consultative Selling Strategies for Your Sales Team
Does your sales team use a consultative selling approach? It can be a significant differentiator in a competitive market. Buyers have endless options and information available at their fingertips. Having a good product or service is no longer enough to stand out. To...
The Brooks Group Honors Sales Excellence at 2025 Stevie Awards
Sales is a challenging and rewarding profession. To celebrate sales excellence and recognize the achievements of sales teams, The Brooks Group was proud to sponsor the 19th annual Stevie Awards for Sales & Customer Service. The Stevie Awards are the world’s top...
5 Simple Steps to Improve Your Sales Forecast Accuracy
The accuracy of your sales forecast impacts everything in your organization from revenue projections to hiring and production capacity decisions. Yet more than 80% of companies missed their sales forecast in at least one quarter in recent years. Research shows that...
4-Step Action Plan to Achieve Sales Targets
As we round out the first half of the year, it’s a great time to assess H1 performance and put sales action plans in place to hit your year-end sales targets. Has your sales team veered off track since you set your initial goals? Assess the current situation and...
How to Overcome B2B Buying Group Challenges
B2B sellers today typically sell to a buying group, not an individual—and buying groups are getting bigger. You know a single prospect can make decisions much more easily than a large crowd. When diverse stakeholders with different priorities are making the purchase,...
Customer Value Proposition: 5 Pillars That Drive Purchase Decisions
Understanding how your customers define value is essential. While sales professionals often focus on what they believe matters most, customers ultimately determine value through five key dimensions: quality, service, experience, delivery, and price. Let’s explore each...
Skills for Sales Managers: A Guide for Leadership
As you oversee your team of sales managers, it’s crucial to ensure they possess the right skills to drive performance and develop their teams effectively. This introduction sets the stage for exploring the critical competencies that separate good sales managers from...