Does your sales team use a consultative selling approach? It can be a significant differentiator in a competitive...
Top 7 Consultative Selling Strategies for Your Sales Team
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The Brooks Group Honors Sales Excellence at 2025 Stevie Awards
Sales is a challenging and rewarding profession. To celebrate sales excellence and recognize the achievements of sales...
Customer Value Proposition: 5 Pillars That Drive Purchase Decisions
Understanding how your customers define value is essential. While sales professionals often focus on what they believe...
Secrets of Managing Remote Sales Teams
Managing a remote sales team used to be a situation faced only by sales leaders at large multinational corporations....
Navigating Difficult Customer Conversations: A Framework for Sales Teams
Navigating Difficult Customer Conversations: A Framework for Sales Teams Tariffs, political tensions, and economic...
4 Sales Success Factors for Economic Uncertainty
There’s quite a bit of speculation about the prospect of an economic downturn, if not a full-blown recession....
Customer Retention Strategies in a Challenging Sales Climate
In today’s increasingly complex business environment, customer retention has never been more challenging—or more...
Sales Leadership in Uncertain Times
I have a hypothesis: I believe most business leaders feel the same today as they did when the pandemic started. The...
How to Drive Sales with a Customer-Centric Strategy
Retaining customers is the number one priority of sales leaders this year, according to the 2025 Sales Leader Report....
10 Active Listening Techniques for Better Customer Communication
Microsoft Teams, Cisco Webex, Zoom, Google Meet, and GoTo Meeting—no matter what program you’re using,...