Virtual Training: Virtual Sales Training Programs

February 28, 2023
virtual training

As we continue to struggle with societal and workplace changes, one of the most innovative things that have come out of the last two years is an increase in remote/hybrid work. Businesses of all kinds have adapted to either a completely virtual space or a mix somewhere in between.

Virtual training provides an easy way for companies to deliver high-quality instruction. Without needing in-person meetings or sessions, it allows organizations to customize content quickly and easily based on the needs of their audience.


By leveraging virtual technologies such as webinars or e-Learning platforms, companies can ensure that their employees receive consistent instruction regardless of physical location.

Is virtual learning the best fit for your company? We at The Brooks Group will help you find out!

Why Should You Consider Virtual Sales Training Programs?

Adoption Is Comparatively Faster In Virtual Learning Environments

Virtual learning allows for more dynamic and interactive experiences that engage learners more quickly and effectively. The shorter time frame allows for faster concept adoption, ultimately leading to better sales performance. Furthermore, virtual classrooms can offer more flexibility in terms of pace and level of detail than traditional training methods.

Compared to in-person training, virtual training allows for more flexibility and customization. Since the material is delivered over the web, it can be easily tailored to fit an individual’s learning style. This means that employees can learn at their speed and focus on what is most important to them and your business.


Virtual Sales Program Training Ensures Continuity

Making sure everyone’s on the same page can be difficult and even harder to remember, as some participants lose 70% of what they’ve learned within six days and 87% within six weeks! 

With sales teams spread out across cities, states, and even countries, ensuring everyone is up-to-date on the company initiatives, product knowledge, and customer service techniques can be tough.

Virtual training programs are typically interactive and structured, with modules covering sales fundamentals. They can be tailored to each individual’s experience level and provide a comprehensive overview for more focused instruction from experienced staff.

Cost Effectiveness

By providing online courses or webinars, businesses can reduce the need for expensive travel costs and instructor fees associated with traditional in-person training. Additionally, employees do not have to take time off from their job to attend classes which also adds to your business’s cost savings.

Virtual sales training offerings are far more affordable and scalable, making them the ideal solution for businesses with limited budgets.

Online Sales Training Program Is Ideal For A Younger Generation

For Millennials and Gen Z, online learning should be familiar by now. They’re more familiar with navigating through and digesting digital content already, and virtual training programs are one of the most efficient ways for them to learn.

Virtual learning offers plenty of exciting incentives for younger generations, such as the ability to complete training in their own time and at their own pace. It also provides a more interactive learning environment, allowing students to collaborate and learn from experienced professionals. This can be especially beneficial for sales professionals who only have little time to spare or prefer learning at their own pace.

They can also help bridge the gap between generations regarding knowledge and understanding of modern technology – an important factor in today’s digital-driven world.

Remote Learning Enhances Learning Agility

Modern technology allows you and your team to learn from basically anywhere, making use of your phone and computers to work. Virtual sales training meetings let you take advantage of the convenience and agility that comes with remote learning.

Virtual sales training sessions are designed to provide learners with the same level of quality instruction as traditional classroom-style learning but in a virtual environment. Using video conferencing, interactive content, webinars, and other digital tools, it helps create an engaging experience for learners without having to be physically present in a classroom.

Improves Sales Performance & Person Sales Training Effectiveness

Your sales performance is one of the most important things to consistently maintain, and virtual sales training programs are a great way to ensure that your team is up-to-date on the latest techniques and strategies for success.

Virtual sales training programs provide an efficient, effective, and convenient way to deliver the material needed for successful sales campaigns. They are especially beneficial for organizations with remote or mobile teams who have limited access to traditional in-person training opportunities.

Moreover, virtual training can increase overall engagement and motivate participants more effectively than traditional methods due to its interactive nature. This type of coursework allows for multiple learning styles, such as visual and audio components, to help learners better retain the information they are presented with.

Additionally, these programs often provide resources outside of the classroom setting that participants can refer back to when needed, leading them to become more independent and self-sufficient in their sales efforts.



What Factors To Look For In A Virtual Sales Training Course?


With an abundance of online selling training courses, it can be challenging to know which is best for your remote selling needs. Here are a few key factors you should consider when searching:


First, consider the course’s reputation. What do past participants have to say about the course? Do they think it was beneficial and well-structured? What were the criticisms? Was the course worth the cost of investment?

Look for reviews from other users to make an informed decision. Check out any relevant social media accounts for the course provider, and any professional networks or industry groups they participate in.

Area of Specialization

Do the available courses specialize in a particular area, or do they offer a variety of topics? Are they flexible? Can you customize the course to suit your specific needs and objectives?

For example, if you are looking for virtual training on business-to-business (B2B) sales, make sure the course offers specific content and resources related to that area. Finding a course that specializes in your particular need may be difficult, but it is important to ensure the topics covered are relevant and up-to-date.

Program Sustainability

How the program is designed and structured is essential to its success. A comprehensive program should have a clear roadmap with well-defined objectives and milestones. The goal should be to create an ongoing learning experience to help you develop your team’s skills.

You can check a course’s sustainability by looking at the curriculum, instructor qualifications, and reviews from previous students. Other areas you can check include the materials used in the course, any additional resources you can access, and whether or not the program offers post-course support.

Training Delivery

Finally, how is the course made available to you and your team? Is it available strictly through video meetings? Is it a virtual classroom? Or is the course delivered via email and a series of webinars? How engaging is the delivery, too, as most of us will likely remember only 10% of the story because of various distractions?

Consider, too, what you and your team would need for a course, as this may tap into expenses. Does your team need a live instructor, or will pre-recorded materials suffice? Do you prefer to conduct the training in person or virtually? Will everyone have access to the necessary technology and equipment for virtual training?

There is real success in virtual training as long as you have found the right one. Ultimately, before you sign up for an online training course, you need to consider the delivery of the materials and if it is suitable for your team. Because sales is a constantly changing field, you also need to look for a course that is up-to-date and easily updated as needed.

Best Virtual Sales Training Program You Should Go For ( I.M.P.A.C.T)


When looking for virtual sales success, it is important to consider IMPACT, which stands for Investigate, Meet, Probe, Apply, Convince, and Tie-It-Up. IMPACT is a methodology that is designed to help you become an effective seller and, in this case, an effective virtual sales representative.

  • Investigate Focuses on researching and understanding your target customer’s needs by using various digital tools to gather information about the customer, such as their industry, goals, challenges, and competitors.
  • Meet: Effectively communicate with potential customers over virtual platforms like Zoom or Skype, create engaging presentations and deliver them effectively and professionally.
  • Probe: Focuses on asking the right questions to gain a better understanding of your customer’s needs and motivations by asking open-ended questions that will help you uncover important details about their requirements, budget, timeline, etc.
  • Apply: Showing your customers how your solution can meet their needs by creating compelling messages that highlight the benefits of working with you over other competitors in the marketplace.
  • Convince: Persuading customers that they need what you are offering through arguments that will convince customers of the value of your product or service.
  • Tie-It-Up: Close the deal and seal it with a handshake (or virtual equivalent) with a follow-up after the sale is made to ensure customer satisfaction.

IMPACT Selling is an important idea to consider when you are looking for your next virtual sales course. It covers all aspects of becoming successful in a digital marketplace, from researching potential customers to persuading them of your benefits.

Frequently Asked Questions

What is Online Sales Training?

The process of teaching employees the basics of selling a product or service online through tools such as webinars and other forms of digital instruction.

What Are the Benefits of Virtual Training?

Flexible scheduling, cost savings on transportation and materials, access to courses worldwide, and the ability to learn at your own pace. Online classes offer more resources than traditional classroom-based learning options. They often include multimedia presentations and real-time interactions with instructors and peers through chat rooms or video conferencing software.

What Is the Difference Between Live and Virtual Training?

Learners can participate from any location with an internet connection and view courses via their computer or mobile device. In terms of expenses, online training is typically more cost-effective than live training due to the reduced need for travel and accommodation.

What Are the Benefits of Virtual Training?

Online sales training programs can save time on travel and create a flexible learning environment. It can increase access to knowledge, reduce costs, and allow for real-time feedback and collaboration.

Can Virtual Training Boost Confidence?

Yes, a virtual sales training meeting can boost confidence by providing guidance and feedback on performance. Additionally, role-playing exercises can help to gain experience in sales conversations.

Why Should I Use Virtual Training?

Online learning can be used to quickly and conveniently train employees in sales, customer service, or other skills. It is also a cost-effective way to provide training for large groups of people at once.

What Are the Benefits of Using a Digital Platform?

Virtual training platforms are more convenient, cost-effective, and flexible than traditional in-person programs. Participants can access training materials from anywhere at any time and participate in interactive activities with peers and instructors.

What Is the Difference Between a Live Classroom and a Virtual One?

Live classrooms are traditionally in-person, while virtual classrooms exist online and are accessed remotely.

Final Thoughts

Virtual training and sales training sessions have revolutionized how organizations train their employees.

These programs offer cost-effective, time-efficient solutions to deliver quality training in an engaging manner that can help boost employee morale, productivity, and overall performance. By leveraging technologies such as virtual classrooms, machine learning, and gamification techniques to create immersive experiences for learners, these virtual platforms provide a powerful tool for businesses of all sizes to develop their most valuable asset—their people.

Ready for the next level? Let us at The Brooks Group help you further by examining the 5 best practices for your virtual sales kickoff and the 5 skills to help your virtual sales success.

Written By

The Brooks Group

The Brooks Group teaches straightforward, actionable sales training skills to sales managers and their teams. Our IMPACT Selling® Sales Training Program has been taught to over one million sales professionals nation-wide, and we've been recognized as one of the top sales training companies annually since 2010. We also provide various behavioral and selling assessments to aide sales managers making hiring or management decisions.
The Brooks Group teaches straightforward, actionable sales training skills to sales managers and their teams. Our IMPACT Selling® Sales Training Program has been taught to over one million sales professionals nation-wide, and we've been recognized as one of the top sales training companies annually since 2010. We also provide various behavioral and selling assessments to aide sales managers making hiring or management decisions.

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Ready to maximize the performance of your sales team? A representative from The Brooks Group can help get you started.