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Modern Sales Strategy: How to Reach Next-Gen Buyers

Modern Sales Strategy: How to Reach Next-Gen Buyers

by Michelle Richardson | Jan 15, 2026 | Sales Leader Blog, Sales Strategy

For decades, sales success in manufacturing, construction, logistics, energy, and transportation followed a familiar...

read more
Multi-Threaded Account Management: How to Protect and Expand Key Accounts

Multi-Threaded Account Management: How to Protect and Expand Key Accounts

by Michelle Richardson | Dec 4, 2025 | Leadership Development, Sales Leader Blog, Sales Strategy

If your sales team is still relying on a single contact within an account, you’re just one reorg or resignation away...

read more
6 Steps to Create a Successful Sales Business Plan

6 Steps to Create a Successful Sales Business Plan

by Michelle Richardson | Sep 11, 2025 | Sales Leader Blog, Sales Performance Improvement, Sales Strategy

A sales business plan is a strategic document that outlines how a company will generate revenue through sales...

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Sales Training Strategy: How to Deliver Measurable Impact

Sales Training Strategy: How to Deliver Measurable Impact

by Michelle Richardson | Sep 9, 2025 | Sales Leader Blog, Sales Strategy, Sales Training

As we approach the 2026 planning season, leaders face a familiar challenge: How do you ensure your sales training...

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How to Hire Sales Talent: 6 Selling Styles

How to Hire Sales Talent: 6 Selling Styles

by Michelle Richardson | Jul 29, 2025 | Sales Assessments, Sales Leader Blog, Sales Strategy

Many successful sales organizations recognize that different situations require different selling styles. Salespeople...

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Account Management KPIs You Should Be Tracking

Account Management KPIs You Should Be Tracking

by Michelle Richardson | Jul 8, 2025 | Sales Leader Blog, Sales Performance Improvement, Sales Strategy

Account management key performance indicators (KPIs) measure your sales team’s performance and effectiveness. Whether...

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Best Practices for Your Sales Pipeline Management Process

Best Practices for Your Sales Pipeline Management Process

by Michelle Richardson | Jun 26, 2025 | Sales Leader Blog, Sales Performance Improvement, Sales Process, Sales Strategy

A sales pipeline management process is a systematic approach to tracking and managing potential customers as they move...

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How to Roll Out a Sales Account Management Plan

How to Roll Out a Sales Account Management Plan

by Spencer Wixom | Jun 24, 2025 | Leadership Development, Sales Leader Blog, Sales Strategy

A sales account management plan is a roadmap for commercial success. I was once interviewed by a company that wanted...

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6 Sales Performance Metrics that Drive Revenue

6 Sales Performance Metrics that Drive Revenue

by Michelle Richardson | Jun 5, 2025 | Sales Leader Blog, Sales Performance Improvement, Sales Strategy

As a sales leader, your ability to navigate the complex terrain of market trends, team activity, and seller...

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How to Overcome B2B Buying Group Challenges

How to Overcome B2B Buying Group Challenges

by Michelle Richardson | May 13, 2025 | Sales Leader Blog, Sales Strategy

B2B sellers today typically sell to a buying group, not an individual—and buying groups are getting bigger. You know a...

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