Sales conversations can be tough. It’s easy to assume you know what the customer wants and rush the close. But if...
Best Practices for Effective Sales Conversations
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How To: Get Your Price
How Do I Help My Team Get the Pricing They Want? Helping salespeople arrive at the price they want is a multi-step,...
Tips for Working Through Objections to Your Pitch
As a salesperson, you may be familiar with the bane of a sales pitch; objections. Sales reps might make their livings...
What To Add To Your Sales Presentations
A sales presentation is one of the most vital aspects of a sales pitch. During an effective presentation, you make...
How To: Sell Against Lower-Priced Competition
Providing Value Stops You From Competing on Price Too many salespeople use their competition’s lower prices to justify...
Space – The Learning Frontier: How Brooks(OS) is Making Lessons Stick
In the famous science fiction franchise “Star Trek,” space was considered the final frontier. At The Brooks...
Navigating the Difficult Journey: Practical Advice to Win at Negotiations
From the dawn of humanity, we can assume, there was someone who was creative enough to make a needed product – perhaps...
Does Your Sales Team Pass the “Candy” Test? Analyzing Skills and Processes
I was thinking recently about the twin challenges facing sales leaders who are hoping to achieve sales...
Build Your Brand: Five Ways to Improve the Impression You Leave with Buyers
As business leaders, we know that vague concepts can be deal-killers – and something as essential to the seller-buyer...
3 Ways Your Salespeople Can Make a Great First Impression with Prospects
People tend to be automatically suspicious of anyone trying to sell them something. That’s why one of the primary...