I’ve written before about the importance of Core Values. But they deserve a bit more attention. Every company has core...
How to Bring Your Company’s Core Values to Life
read more
The Sense of Entitlement Among High Achievers… and What to Do About It
Ahh…the joys of top performers: They consistently crush their numbers. They come in with big wins when you need them...
Striking the Balance Between Empathy and Assertiveness
Great salespeople are empathetic—they understand others well and that is part of what makes them successful sellers....
How to Influence the Behaviors of Others to Support Your Organization’s Purpose
“Real leadership recognizes that changing or transforming an organization requires a change in mind, a change in...
Closing the Knowing-Doing Gap to Become a Better Leader
An average strategy well executed will always outperform a superior business strategy which is poorly executed. As...
![Growing a Healthy Sales Culture [Slideshow]](https://brooksgroup.com/wp-content/uploads/2020/08/growing-a-healthy-sales-culture-1080x675.jpg)
Growing a Healthy Sales Culture [Slideshow]
Every sales organization has a unique culture - whether that culture is developed intentionally or left to happen on...
How Gamification Promotes a High-Performing Sales Culture
Work and play have traditionally been separated from one another; two distinct concepts that rarely, if ever,...
3 Steps to Unlocking Your Most Effective Sales Culture
No two sales cultures are identical. The most effective culture for your organization will vary depending on your...
Why Great Players Don’t Always Make Great Leaders
It seems logical—you need to fill a sales management position, so you promote the top performer on your sales team....
How to Retain Your Top Performing Sales Reps
According to Bridge Group Research, there is a minimum 20% annual turnover in Sales (up to 34% if you include both...