A global leader in Lubricants manufacturing strengthens selling skills of technical salespeople and uses TriMetrix assessments to build a culture of development.
ATCOM Business Technology Solutions Case Study | The Brooks Group
ATCOM owner David Finch has built a thriving sales culture around the principles of IMPACT Selling. What is now a core piece of his organization’s success, started with a chance meeting some 30 years ago.

IMPACT Selling® Refresher
Reinforce Sales Skills with the IMPACT Selling® Refresher Keep your sales team's skills fresh in a one-day training...

How to Improve Sales Prospecting Emails
77 out of 100 prospecting emails never get opened. Ouch. Email prospecting is one of the most common ways to reach new...

Selling to Purchasing Managers
It used to be, as sales professionals, that the purchasing or procurement manager was the unseen force that stood in...
Channel Sales Training – Sales Channel Development & Training
Virtual Channel Sales Training. Selling Effectively Through Sales Channel Development. Deliver an OEM-sponsored...
US Air Force Reserve Success Story | The Brooks Group
Case Study: US Air Force ReserveU.S. Air Force Reserve Recruiting Command Licenses the IMPACT Selling® System...
Parata Success Story | The Brooks Group
Case Study: ParataCustomized Sales Training Initiative Increases Deal Quality, Forecast Accuracy and New Hire...
Motor Coach Industries Success Story | The Brooks Group
Case Study: Motor Coach IndustriesOEM Sees 20% Increase in Earnings Over Previous Year with Implementation of...
Sales System | Sales Framework | Developing a Sales Process
Unifying and Standardizing Your Sales Process Unify Your Sales Team By Developing a Standardized Sales...