Director of Inbound Marketing
Tracy Baumann is the Director of Inbound Marketing for The Brooks Group, with primary responsibility for the company’s digital demand generation, sales enablement, advertising, and marketing programs.
In her role, Tracy manages a team of six professionals who build awareness, provide product development support, facilitate lead generation, and deliver internal communications to the company’s universe of stakeholders, clients, and prospects.
Tracy originally joined the Brooks Group in March 2018 as Marketing Operations Specialist; she was promoted to her current role in November 2019. Since assuming the responsibilities of Director of Inbound Marketing, Tracy has boosted organic web traffic by 20 percent through the implementation of new content and SEO strategies. This achievement, along with Tracy’s efforts to modernize the company’s digital lead generation program through the tracking of daily analytics, has contributed to year-over-year growth in marketing-driven revenue.
Career and Education
Prior to joining The Brooks Group, Tracy helped lead marketing efforts for ATI Decorative Laminates, an architectural finish manufacturing company. She also has been a member of the communications and marketing teams at HPS North America, a commercial construction subflooring manufacturer and distributer; and IFDC, an internationally acclaimed non-profit focused on ending hunger.
Tracy earned her Master’s degree in Marketing from the University of North Alabama; and holds a BFA from the Ringling College of Art and Design in Sarasota, FL. A recent transplant from Chicago, Tracy currently resides in Greensboro, NC.