Executive Vice President
Tracy Baumann is the Executive Vice President at The Brooks Group where her primary responsibilities are providing leadership in executing a focused effort to implement the strategic vision, improve operational effectiveness, and grow profitability. Tracy leads the executive team with members who are accountable for the areas of operations, product innovation, finance, sales performance research, marketing, and client delivery while enforcing The Brooks Group’s brand promise to its customers.
Tracy originally joined The Brooks Group in March 2018 as Marketing Operations Specialist; she was promoted to Director of Inbound Marketing in November 2019. After assuming the responsibilities of Director of Inbound Marketing, Tracy boosted organic web traffic by 20 percent through the implementation of new content and SEO strategies. This achievement, along with Tracy’s efforts to modernize the company’s digital lead generation program through the tracking of daily analytics, has contributed to year-over-year growth in marketing-driven revenue.
In 2021, Tracy was promoted to Vice President, Brand and Client Engagement, where she led multiple departments and served in the role as Integrator (EOS) to bring cross department collaboration with a focus on revenue growth and bottom-line profitability.
Career and Education
Tracy earned her master’s degree in Business and Marketing from the University of North Alabama; and holds a BFA in Visual Arts from Ringling College of Art and Design in Sarasota, FL.