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Sales Training

Check out the latest and greatest Sales Training articles from The Brooks Group. Learn best practices for delivering effective sales training programs.

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Committing to Sales Training For the Long Term

Sales Coaching, Sales Training

When last we met, we discussed the importance of embracing change as a means of improving your sales throughput – and further, that integrating new sales strategies is an exercise rooted in patience, and not in quick fixes.

My particular interest around this topic, understandably, is based on observations I’ve made after years of leading our IMPACT Sales training program here at The Brooks Group.

My goal, then as in now, is simple: Get the Sales Training lessons to stick – PERMANENTLY. We’ve trained tens of thousands of sales professionals, and we find that most go charging out of the training room, ready to take on the world. But without a committed, top-to-bottom plan where change is supported and committed to for the long haul, it’s inevitable that the lessons become undone.

The Consultative Selling Keys to Agriculture Sales Success

Sales Performance Improvement, Sales Training

So, you’ve embraced the concept of consultative sales training; you understand your responsibility as a trusted advisor to be attentive and to put your client first, and you’re ready to take your new mandate to the field.

But, before you go charging into the unknown, one last question: Are you truly an expert on your client’s business and industry? I mean, have you REALLY taken the time to understand the landscape?

Three Keys to Turning Sales Training into Profits

Sales Training

There are many ways for things to just “happen, like magic,” with little or no effort. Take the Ouija board for example, which can reveal all with just a board and a pointy plastic device. Or the sleight of hand mysteries of magicians like Doug Henning, David Copperfield and Criss Angel, who have walked on water and made iconic landmarks appear and disappear. Heck, even the wave of a white-tipped black magic wand can often be enough to produce small items from thin air.

How to Choose the Right Sales Training Provider

Sales Culture, Sales Training

So, you’ve decided to choose a sales training provider to assist you in beefing up your sales team – congratulations! Some companies are simply unwilling to devote the time and resources necessary to get to the heart of sales self-improvement – so you’ve crossed the first hurdle.

Now, it’s time to consider who, specifically, will be your partner in perfection – your tzar of training!

Sales Enablement Training When Travel Is Not Possible

Sales Training

When you turn on the television today, it’s hard to avoid news about the novel Coronavirus, which is running rampant across the globe — wreaking havoc on markets and business and leisure travel and stoking fear. Though many of the world’s most dedicated scientists are working to uncover a vaccine or cure, it appears that the virus’ spread — and selective quarantines — will be fixtures for some time to come.

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