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Customer Value Proposition: 5 Pillars That Drive Purchase Decisions

Customer Value Proposition: 5 Pillars That Drive Purchase Decisions

by Michelle Richardson | May 8, 2025 | Sales Leader Blog, Sales Training

Understanding how your customers define value is essential. While sales professionals often focus on what they believe...

read more
Secrets of Managing Remote Sales Teams

Secrets of Managing Remote Sales Teams

by Michelle Richardson | May 1, 2025 | Leadership Development, Sales Leader Blog, Sales Training

Managing a remote sales team used to be a situation faced only by sales leaders at large multinational corporations....

read more
Navigating Difficult Customer Conversations: A Framework for Sales Teams

Navigating Difficult Customer Conversations: A Framework for Sales Teams

by Spencer Wixom | Apr 24, 2025 | Leadership Development, Negotiation, Sales Leader Blog, Sales Training

Navigating Difficult Customer Conversations: A Framework for Sales Teams Tariffs, political tensions, and economic...

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4 Sales Success Factors for Economic Uncertainty

4 Sales Success Factors for Economic Uncertainty

by Michelle Richardson | Apr 22, 2025 | Leadership Development, Sales Leader Blog, Sales Training

There’s quite a bit of speculation about the prospect of an economic downturn, if not a full-blown recession....

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Customer Retention Strategies in a Challenging Sales Climate

Customer Retention Strategies in a Challenging Sales Climate

by Spencer Wixom | Apr 17, 2025 | Leadership Development, Sales Leader Blog, Sales Training

In today’s increasingly complex business environment, customer retention has never been more challenging—or more...

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Sales Leadership in Uncertain Times

Sales Leadership in Uncertain Times

by Dan Markin | Apr 8, 2025 | Leadership Development, Sales Leader Blog, Sales Strategy, Sales Training

I have a hypothesis: I believe most business leaders feel the same today as they did when the pandemic started. The...

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How to Drive Sales with a Customer-Centric Strategy

How to Drive Sales with a Customer-Centric Strategy

by Michelle Richardson | Mar 27, 2025 | Sales Leader Blog, Sales Strategy, Sales Training

Retaining customers is the number one priority of sales leaders this year, according to the 2025 Sales Leader Report....

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10 Active Listening Techniques for Better Customer Communication

10 Active Listening Techniques for Better Customer Communication

by Michelle Richardson | Mar 13, 2025 | Prospecting Skills, Sales Leader Blog, Sales Meetings, Sales Training

Microsoft Teams, Cisco Webex, Zoom, Google Meet, and GoTo Meeting—no matter what program you’re using,...

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Scaling the Unscalable: AI for Sales Coaching and Reinforcement

Scaling the Unscalable: AI for Sales Coaching and Reinforcement

by Michelle Richardson | Mar 6, 2025 | Sales Coaching, Sales Leader Blog, Sales Training

AI is transforming sales. Consider these amazing statistics: 300 million weekly active users are sending over a...

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Sales Coaching for Managers: 6 Best Practices

Sales Coaching for Managers: 6 Best Practices

by Michelle Richardson | Mar 4, 2025 | Sales Coaching, Sales Culture, Sales Leader Blog, Sales Team Motivation, Sales Training

Effective sales coaching can have a huge impact on your business. The biggest benefit is its contribution to revenue:...

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