When the COVID-19 pandemic swept the world with its full fury, it quickly became evident that empathy would rule the day.
The Sales Leader Blog
Keep up with the Latest in Sales Leadership, Selling Strategies, and Sales Hiring
Check out the latest and greatest articles about Prospecting Skills from The Brooks Group. Learn best practices for filling your funnel.
While most of us are working remotely and social distancing, optimized email communication is more important than ever. Emails can be challenging to navigate. Customers and prospects often skim their overflowing inboxes, ignoring anything that doesn’t immediately catch their attention.
Your sales team’s success depends on effective prospecting, and effective prospecting depends on effective prospect planning.
Help your salespeople fill their pipelines with qualified prospects that lead to more sales, using these 8 steps.
Every salesperson has been there; the frustrating experience of a stalled deal in the pipeline.
Should your sales reps spend their time trying to revive the sale, or should they cut their losses and move onto the next opportunity?
Check out the 8 questions your sales reps should be asking every prospect in order to build value and position themselves as strategic resources.
One of the challenges we hear come up over and over again with sales professionals is time management. There are only so many hours in a day to get everything done, so your salespeople have no room for wasting time.
Chasing unqualified prospects that never close is one of the largest wastes of your sales team’s time and resources.
For this reason, it’s key to equip your salespeople with the ability to quickly assess whether a prospect is truly qualified, and throw them back to sea if not.
Every salesperson will have a unique selling style and way they interact with prospects and customers.
Email prospecting can be a powerful tool for sales reps—when it’s used in the right way. Reps sometimes think they’re saving time with mass emails, but the reality is that sending unsolicited emails can backfire.
In addition to poor click-through rates, canned emails create distrust and can damage brand reputation and undermine future prospecting efforts.