Sales professionals are constantly being asked to do more: hit higher targets, personalize outreach, and move deals faster. But that doesn’t mean your team has to do it all on their own.
ChatGPT is like having a virtual sales assistant at your fingertips. Whether sellers are prospecting, planning a call, or crafting the perfect follow-up, ChatGPT can help them work smarter, save time, and focus on what they do best: building relationships and closing deals.
If you’re a sales leader, you don’t need to wait for your sellers to figure out how to use ChatGPT on their own; you can take proactive steps to help your sellers adopt it in a structured, strategic way.
10 Ways to Use ChatGPT for Sales
ChatGPT helps sellers save time on repetitive tasks such as research, planning, and writing—so they can focus more on building relationships and closing deals. Here are 10 ways your sales professionals can use ChatGPT.
1. Prospect Research
Ask ChatGPT to summarize a company’s recent news, industry trends, or leadership team. It’s a fast way to gather relevant information before outreach.
2. Pre-Call Planning
Use ChatGPT to help create a call plan that outlines goals, key talking points, and potential objections—tailored to the prospect’s role and industry.
3. Developing Smart Questions
Generate thoughtful, open-ended questions to ask during a discovery call, based on the buyer’s job title, industry, and likely pain points.
4. Crafting Cold Emails or LinkedIn Messages
Get help writing personalized outreach messages that are professional, clear, and engaging—no more staring at a blank screen.
5. Objection Handling Practice
Role-play common sales objections with ChatGPT and explore different responses and rebuttals to build confidence and improve reactions in real time.
6. Sales Call Recaps
Summarize call notes into a professional recap email that highlights key discussion points, agreed-upon next steps, and follow-up items.
7. Competitive Intelligence
Ask ChatGPT to summarize how your product or service compares to a specific competitor to help sellers speak more confidently and proactively about differentiation.
8. Industry-Specific Coaching
Get help adjusting language to better match the tone, vocabulary, and values of a specific industry, making outreach feel more credible and relevant.
9. Proposal or Slide Deck Drafting
Use ChatGPT to outline a proposal or sales presentation based on a prospect’s needs, helping the seller get a head start and save time.
10. Personal Productivity
ChatGPT can help sellers create a daily sales task list, prioritize activities, or even reframe their mindset when they’re stuck or feeling unmotivated.
ChatGPT Guidelines for Sales Leaders
Follow these guidelines to help your sellers make the most of ChatGPT.
Set Clear Use Cases
Identify a few high-impact areas—like pre-call planning or email writing—where using ChatGPT can save time and improve results. Encourage sellers to start there.
Create Prompt Templates
Give your team examples of effective prompts. For instance: “Summarize the recent news about [company name] and suggest how our solution could help.”
Check for Accuracy
ChatGPT is always ready to help your sellers work faster and sell more effectively. But it’s not always correct. Make sure your sellers know they need to double check the output so they don’t accidentally send misinformation to a customer.
Promote Best Practices
Emphasize that ChatGPT should be a starting point, not the final output. Sellers should always personalize and fact-check before using AI-generated content with a prospect.
Incorporate into Sales Training and Coaching
Make ChatGPT part of onboarding, sales training, or skills development programs. Coach sellers how to use it for discovery calls, objection handling, or territory planning (see the list of uses below).
Track Results
Encourage sellers to share wins where ChatGPT helped them book a meeting, craft a compelling message, or accelerate follow-up. Celebrate success to build momentum.
Keep Learning
Artificial intelligence is revolutionizing sales training—especially sales coaching and reinforcement. Keep up with new developments for how AI can help sales leaders and their teams be more efficient and productive.
By coaching your team on how to use ChatGPT effectively, you’re not just saving them time—you’re helping them sharpen their skills and stay competitive in an increasingly AI-driven sales environment.
>> Read This Post to Learn More About How to Introduce AI Sales Tools to Your Team
ChatGPT: A Strategic Tool for Sales Success
ChatGPT isn’t here to replace sales professionals; it’s here to make them more effective. From research and prep to messaging and follow-up, it’s a flexible tool that can support nearly every step of your sales process.
The key is knowing how to use it strategically. Start small, experiment with prompts that fit your style, and make ChatGPT part of your sales team’s daily sales toolkit. You and your sellers will be surprised how much time you can save—and how much better your outreach can be.
