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Why a Customer-Centric Sales Process Wins More Deals

Why a Customer-Centric Sales Process Wins More Deals

by Michelle Richardson | Apr 9, 2026 | Sales Leader Blog, Sales Process

Most sales organizations today don’t struggle with having a sales process—they’ve already solved for that. Our Sales...

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How to Shift from Seller-Centric to Customer-Centric Selling

How to Shift from Seller-Centric to Customer-Centric Selling

by Michelle Richardson | Apr 7, 2026 | Sales Leader Blog, Sales Process

Most sales organizations today have something in common: They’ve invested heavily in building and enforcing a sales...

read more
Pre-Call Planning: How to Ensure Your Sales Team Is Ready to Win

Pre-Call Planning: How to Ensure Your Sales Team Is Ready to Win

by Michelle Richardson | Apr 2, 2026 | Sales Leader Blog, Sales Process

One of the most overlooked sales coaching opportunities today is pre-call planning. And it’s often the difference...

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How to Build a Repeatable Sales Process That Works

How to Build a Repeatable Sales Process That Works

by Michelle Richardson | Feb 19, 2026 | Sales Leader Blog, Sales Process

You’ve invested time and resources developing a repeatable sales process. You’ve mapped out every step, aligned it...

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6 Reasons Your Sales Team Needs a Sales Process

6 Reasons Your Sales Team Needs a Sales Process

by Michelle Richardson | Dec 30, 2025 | Sales Leader Blog, Sales Process

Winning sales teams, even those from different industries, have one thing in common: They use a repeatable sales...

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What to Do If Your Sales Methodology Isn’t Working

What to Do If Your Sales Methodology Isn’t Working

by Michelle Richardson | Nov 25, 2025 | Sales Leader Blog, Sales Process, Sales Training

You invested in a sales methodology. Your team went through training. Everyone nodded along. But six months later,...

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IMPACT Selling® Team Training: Helping Sellers Overcome Challenges Since 1977

IMPACT Selling® Team Training: Helping Sellers Overcome Challenges Since 1977

by Michelle Richardson | Oct 30, 2025 | IMPACT Selling®, Sales Leader Blog, Sales Process, Sales Training

Bill Brooks, the founder of The Brooks Group, discovered that, when a salesperson followed a linked sequential sales...

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Why IMPACT Selling® Works: Skills That Get Results

Why IMPACT Selling® Works: Skills That Get Results

by Michelle Richardson | Oct 14, 2025 | IMPACT Selling®, Sales Leader Blog, Sales Process, Sales Training

​In today’s competitive selling environment, having a consistent, repeatable sales process is critical for driving...

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3 Reasons to Align Sales and Marketing

3 Reasons to Align Sales and Marketing

by Spencer Wixom | Sep 23, 2025 | Sales Goals, Sales Leader Blog, Sales Process

There are more reasons than ever to align your sales and marketing teams. Making sure these two departments speak the...

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Best Practices for Your Sales Pipeline Management Process

Best Practices for Your Sales Pipeline Management Process

by Michelle Richardson | Jun 26, 2025 | Sales Leader Blog, Sales Performance Improvement, Sales Process, Sales Strategy

A sales pipeline management process is a systematic approach to tracking and managing potential customers as they move...

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