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The Difference Between General and Role-Specific Sales Training

The Difference Between General and Role-Specific Sales Training

by Spencer Wixom | Jun 29, 2023 | Sales Leader Blog, Sales Training

Riding a motorcycle and driving a car are two very different skills. They both involve general capabilities like...

read more
The 9 Sales Negotiation Skills Your Reps Need Now

The 9 Sales Negotiation Skills Your Reps Need Now

by Spencer Wixom | Jun 12, 2023 | Negotiation, Sales Leader Blog, Sales Performance Improvement, Sales Training

Sales negotiation can be a source of dread for many sales professionals. It’s especially painful when a seller thinks...

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How To: Be a Success Story in Sales

How To: Be a Success Story in Sales

by Spencer Wixom | Mar 21, 2023 | Sales Coaching, Sales Leader Blog, Sales Performance Improvement, Sales Team Motivation, Sales Training

Success Begins With Emotional Maturity Winners in any venture are willing to be held accountable for their own actions...

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How To: Turn a Suspect Into a Prospect

How To: Turn a Suspect Into a Prospect

by Spencer Wixom | Jan 10, 2023 | Prospecting Skills, Sales Coaching, Sales Leader Blog, Sales Prospects, Sales Training

Your Team Doesn’t Have a Closing Problem  One of the most common requests we receive at The Brooks Group is for sales...

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Build Your Brand: Five Ways to Improve the Impression You Leave with Buyers

Build Your Brand: Five Ways to Improve the Impression You Leave with Buyers

by Spencer Wixom | Oct 30, 2020 | Presentation Skills, Sales Culture, Sales Leader Blog, Sales Performance Improvement

As business leaders, we know that vague concepts can be deal-killers – and something as essential to the seller-buyer...

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Don’t Be a Sales “Zoombie”: How to Relate Personally in a Virtual World

Don’t Be a Sales “Zoombie”: How to Relate Personally in a Virtual World

by Spencer Wixom | May 13, 2020 | Leadership Development, Sales Leader Blog

Humans are an interesting lot – in order to feel more, well, “human,” we need a certain level of personal...

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The 12 Universal Sales Truths

The 12 Universal Sales Truths

by Spencer Wixom | Sep 16, 2014 | Sales Culture, Sales Leader Blog, Sales Training

Is there any one single best way to sell a product or service? There are definitely best practices, and there are also...

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Three Powerful Words in Sales

by Spencer Wixom | May 4, 2009 | Presentation Skills, Sales Leader Blog

I was speaking to a salesperson the other day and was asked if there are any specific power words to use in selling....

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