Sales skill assessment tests, commonly known as the sales aptitude test, are designed for managers to check the potential of sales candidates. Many companies use this as a recruitment process because it yields better results than interviews and lends insight into how professionals achieve their sales goals.
What do salespeople do?
Salespeople have different roles and responsibilities, ranging from entry-level agents to account executives with more years of expertise under their belts. Salespersons have one goal: to create and implement selling strategies that will grow business revenue.
Sales Assessment Test
A sales assessment test checks individual sales capabilities in a real-world environment. Some skills that are checked are personality, presentation skills, teamwork, versatility, and goal orientation.
Reason For Companies To Conduct Sales Assessments Test
Companies organize sales assessments to check candidates for process and selling aptitude. Here are a few benefits for companies and reasons to conduct these tests:
- Tests can be more objective than interviews and indicate a candidate’s capability
- Testing is more cost-effective and is faster than in-person assessments
- Tests are standardized and transparent and can be automated, freeing up your executive time for other needed tasks.
Sales Skills Assessment Testing Types
There are different types of sales skills assessment testing available for sales representatives. Some are based on multiple choice questions, while others are focused on sales assessment questions that mimic a real-world sales environment. Both are designed to gauge how candidates approach or interact with potential customers. Below are a few test types available in assessments:
Personality Tests
Many companies adopt personality tests to establish how well a candidate will fit into the potential role, sales team, and company. The personality of a salesperson is related to how well they can communicate with cold and warm audiences, ultimately completing the sale. Personality tests are among the most commonly used assessments in the sales industry today.
Situational Judgment Tests
Candidates may find this test more difficult to complete. As the name suggests, situational judgment exams are one of the most challenging sales skill evaluation tests. These tests will put potential candidates through challenges and obstacles they may face while working in sales to assess how they react in a real-world situation.
Numerical Reasoning Tests
Salespeople must have basic arithmetic and mathematical skills to succeed beyond the basics, and many organizations utilize numerical reasoning tests to check those talents. These tests will show graphs, tables, and charts and ask candidates to examine them to answer any following questions.
Error Checking Tests
One highly valued attribute employers look for when hiring salespeople is how well candidates check and correct errors. This form of evaluation accomplishes precisely what it says; it assesses a candidate’s ability to detect and remedy errors, all of which lead to more efficiency and autonomy.
Significance of Sales Skills Assessment Test
Many sales organizations conduct sales assessment tests to check a candidate’s talent and aptitude. Below are a few outcomes of investing in sales assessments:
Hiring The Right People For The Job
Your sales team is the backbone of your organization and a significant contributor to its growth and revenue. Hiring the right people means providing your current and potential clients with the best-in-class service.
Increase Sales Revenue
Sales assessments can help your business build a high-performing sales team that will develop winning sales strategies, all leading to sustainable growth, larger accounts, and higher retention rates.
Time And Money Saving
A wrong hire affects the team’s culture and impacts your bottom line and client relationships. Save time and money in the beginning by investing in sales assessments to accurately gauge shortcomings before they cost your business.
Effective Interviews
Sales assessments help dig deeper to find relevant insights about any given candidate, enabling an interviewer to ask more effective questions. The process of finding effective candidates begins with creating effective and accurate interviews.
Frequently Asked Questions:
What Is A Sales Skills Assessment?
- The term “assessment” means evaluating something or someone. In the context of sales, it refers to a process by which one evaluates a person’s abilities and determines whether they are ready to take on the job at hand.
How Do You Use Sales Skills Assessments?
- Assessments are often used during the interview process to get a sense of a candidate’s strengths and weaknesses. They also provide information about a candidate’s knowledge and experience.
Why Should You Conduct Sales Skill Assessments?
- Assessments give you insight into a candidate’s strengths and areas where improvement can be made. Further, they allow you to compare candidates’ performance against each other to permit the best for the role.
What Is The Best Sales Skills Assessment Test?
- The Brooks Talent Index is one of the world’s leading sales assessment tests available and provides reliable results with a scientifically validated assessment system to stop sales turnover for your team and business.
What Types Of Sales Assessment Exams Can Be Used To Evaluate Your Employees?
- Like pre-hiring assessments, there are different types of sales skill assessment exams that can be used to evaluate current employees. These include behavioral, cognitive, situational, numeric, and verbal.
Are Sales Skills Assessment Tests Valid?
- Yes, sales skill assessment tests are valid because they measure real-world behaviors. However, there are some limitations.
