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The Brooks Group Honors Sales Excellence at 2025 Stevie Awards

The Brooks Group Honors Sales Excellence at 2025 Stevie Awards

by Spencer Wixom | May 22, 2025 | Sales Leader Blog, Sales Training

Sales is a challenging and rewarding profession. To celebrate sales excellence and recognize the achievements of sales...

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Navigating Difficult Customer Conversations: A Framework for Sales Teams

Navigating Difficult Customer Conversations: A Framework for Sales Teams

by Spencer Wixom | Apr 24, 2025 | Leadership Development, Negotiation, Sales Leader Blog, Sales Training

Navigating Difficult Customer Conversations: A Framework for Sales Teams Tariffs, political tensions, and economic...

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Customer Retention Strategies in a Challenging Sales Climate

Customer Retention Strategies in a Challenging Sales Climate

by Spencer Wixom | Apr 17, 2025 | Leadership Development, Sales Leader Blog, Sales Training

In today’s increasingly complex business environment, customer retention has never been more challenging—or more...

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Advice for New Sales Managers: 10 Tips

Advice for New Sales Managers: 10 Tips

by Spencer Wixom | Oct 3, 2024 | Leadership Development, Sales Coaching, Sales Leader Blog, Sales Training

Congratulations! You’ve just been promoted to sales management. As you start this new chapter in your career, you’re...

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How to Finish the Year Strong and Build Next Year’s Sales Pipeline

How to Finish the Year Strong and Build Next Year’s Sales Pipeline

by Spencer Wixom | Sep 17, 2024 | Prospecting Skills, Sales Coaching, Sales Leader Blog, Sales Team Motivation

When it’s the fourth quarter, there are two things on every sales leader’s mind: Finishing the year strong to meet or...

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5 Characteristics of a Qualified Prospect

5 Characteristics of a Qualified Prospect

by Spencer Wixom | Jul 17, 2024 | Prospecting Skills, Sales Coaching, Sales Leader Blog, Sales Prospects

Most sales professionals today are spending more time prospecting than ever before—and it’s getting harder. 40% of...

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How to Coach and Develop a Multigenerational Sales Team

How to Coach and Develop a Multigenerational Sales Team

by Spencer Wixom | Jul 3, 2024 | Sales Coaching, Sales Culture, Sales Hiring and Retention, Sales Leader Blog, Sales Team Motivation

As a sales leader, you’re likely managing a team that spans multiple generations—from Baby Boomers to Gen Z. While...

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How to Succeed with a Multigenerational Sales Team

How to Succeed with a Multigenerational Sales Team

by Spencer Wixom | May 17, 2024 | Sales Coaching, Sales Culture, Sales Hiring and Retention, Sales Leader Blog, Sales Team Motivation, Sales Training

Is there a difference between a Gen Z sales professional and a Baby Boomer? What motivates them? What’s the best way...

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Improving Sales Efficiency: How to Accelerate Sales Cycles

Improving Sales Efficiency: How to Accelerate Sales Cycles

by Spencer Wixom | Nov 10, 2023 | Sales Coaching, Sales Leader Blog, Sales Performance Improvement, Sales Team Motivation, Sales Training

Sales leaders, the driving force behind a company's revenue generation, understand that time is of the essence. The...

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7 Characteristics of a Good Sales Trainer

7 Characteristics of a Good Sales Trainer

by Spencer Wixom | Oct 13, 2023 | Sales Leader Blog, Sales Training

Sales training is essential to your company's success. It's a powerful tool for developing the full potential of every...

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