A sales account management plan is a roadmap for commercial success. I was once interviewed by a company that wanted...
How to Roll Out a Sales Account Management Plan
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8 Best Sales Questions to Ask Customers
Questions are one of the most important tools your team can use to understand customers, address objections, and guide...
Value-Based Selling: 7 Tips for Sales Leaders
Value-based selling is a sales approach that focuses on communicating and providing value to prospects and customers...
The Brooks Group Honors Sales Excellence at 2025 Stevie Awards
Sales is a challenging and rewarding profession. To celebrate sales excellence and recognize the achievements of sales...
Navigating Difficult Customer Conversations: A Framework for Sales Teams
Navigating Difficult Customer Conversations: A Framework for Sales Teams Tariffs, political tensions, and economic...
Customer Retention Strategies in a Challenging Sales Climate
In today’s increasingly complex business environment, customer retention has never been more challenging—or more...
Advice for New Sales Managers: 10 Tips
Congratulations! You’ve just been promoted to sales management. As you start this new chapter in your career, you’re...
How to Finish the Year Strong and Build Next Year’s Sales Pipeline
When it’s the fourth quarter, there are two things on every sales leader’s mind: Finishing the year strong to meet or...
5 Characteristics of a Qualified Prospect
Most sales professionals today are spending more time prospecting than ever before—and it’s getting harder. 40% of...
How to Coach and Develop a Multigenerational Sales Team
As a sales leader, you’re likely managing a team that spans multiple generations—from Baby Boomers to Gen Z. While...