If you’ve ever rolled out a sales training program that didn’t quite stick, you’re not alone. I talk to sales leaders...
Top 10 Sales Training Challenges of 2026 (and How to Overcome Them)
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What to Do If Your Sales Methodology Isn’t Working
You invested in a sales methodology. Your team went through training. Everyone nodded along. But six months later,...
Best Practices for Selecting Sales Candidates
Despite our best efforts to attract, vet, and hire high-performing sales professionals, finding good candidates can...
How to Avoid the Most Common Sales Hiring Mistake
It’s safe to say nearly every sales manager regrets at least one of their new hires. Resumes, interviews, and even...
An Introduction to AI for Sales Teams
Artificial intelligence (AI)—and its subset generative AI (genAI)—are here to stay. Many organizations are...
Selling with Value: How to Defend Your Price
Selling with value instead of price is the road to higher revenue and margins, stronger customer relationships, and...
Sales Team Evaluation: How to Optimize Your Existing Team
Sales leaders face a persistent challenge: How do you maximize performance and achieve ambitious goals with the team...
IMPACT Selling® Team Training: Helping Sellers Overcome Challenges Since 1977
Bill Brooks, the founder of The Brooks Group, discovered that, when a salesperson followed a linked sequential sales...
How to Become a Trusted Advisor in Sales: 6 Skills
Becoming a trusted advisor in sales is the foundation of long-lasting and profitable customer relationships. A trusted...
Why IMPACT Selling® Works: Skills That Get Results
In today’s competitive selling environment, having a consistent, repeatable sales process is critical for driving...