Types of Sales Questions

Types of Sales Questions

I have been thinking a lot about sales questions lately. Here at The Brooks Group, we teach salespeople how to use nine, different types of sales questions. Here they are:

  1. Problem-Resolution Questions.
  2. Agitation Questions.
  3. Solution- and Feeling-Based Questions.
  4. Needs-Based Questions.
  5. Feature-Benefit Questions.
  6. Objection-Testing Questions.
  7. Yes/No Questions.
  8. Level-1, -2, and -3 Questions.
  9. Silver Bullet Questions.

Of course, virtually anyone can learn a string of questions. That's the science of sales. The art? How to deploy them in a way that allows two things to occur simultaneously:

  • Your prospect or customer provides you information and feels as though they're in control.
  • You obtain information while actually maintaining control of the buying process.

The success of the IMPACT Selling System lies in its ability to allow prospects to feel like they're leading the process (this is especially important in today's selling environment where customers have more information then ever before) while, at the same time, allowing the salesperson to move the sales interaction forward, toward a conclusion.

You can now access the IMPACT Selling system in convenient, online sales training format! View a free product demo here


13 Winning Questions

Asking the right questions is key. Here are 13 that you should never leave out of a sales call.


Jeb Brooks

As the President and CEO of The Brooks Group, Jeb Brooks is responsible for carrying forward the nearly 40-year legacy of building world-class sales organizations. Having grown up in the business, helping organizations reach their full potential through transformational change is a part of Jeb’s DNA. Jeb's passion for sales and sales management developed at an early age when he began attending sales conferences with his father (and The Brooks Group's Founder) the late Bill Brooks.

Published on June 14, 2010

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