10 Qualities That Make for a Great Salesperson

Written by: Russ Sharer
10 Qualities That Make for a Great Salesperson

There are many qualities that make for a great salesperson. But what exactly makes someone good at selling? Is it charisma? Persistence? Drive? Or is it something else entirely? In this blog post, we’ll take a look at 10 of the most important qualities that make for a successful salesperson. So if you’re looking to up your sales game, read on!

1. Charisma

Let’s start with the most obvious quality: charisma. A great salesperson is someone who can charm potential customers and make them believe in what they’re selling. This isn’t to say that you need to be a natural born salesperson to be successful. But it definitely helps if you have some charisma!

2. Persistence

Most successful salespeople know how to take rejection and keep going. They understand that not every potential customer is going to say yes, but they don’t let that stop them from trying. If you want to be successful in sales, you need to be persistent.

3. Drive

The best salespeople have a strong drive to succeed. They are always looking for ways to improve their skills and close more deals. If you’re not naturally driven, that’s okay! You can still be successful in sales by setting goals for yourself and working hard to achieve them.

4. Passion

Great salespeople are passionate about what they’re selling. They believe in their product or service and are always looking for ways to improve it. This passion is contagious, and it’s one of the things that sets successful salespeople apart from the rest.

5. Good Listening Skills

Most people think that being a good listener is important in all aspects of life, but it’s especially important in a sales team. A good salesperson knows how to really listen to their potential customers and understand their needs. Only then can they offer a solution that meets those needs.

6. Empathy

Empathy is the ability to understand and share the feelings of another person. It’s a quality that is essential for a sales professional as it allows them to put themselves in their customer’s shoes and understand their needs. Only then can they offer a solution that will truly help them.

7. Problem-Solving Skills

In the sales world, a good salesperson is also a great problem-solver. They know how to take a customer’s problem and find a creative solution that meets their needs. This skill is essential in sales, as it allows you to close more deals and build long-term relationships with your customers.

8. Confidence

Confidence is key in sales. The top salespeople are professionals who believe in their product or service and are not afraid to sell it. They are also confident in their ability to close deals, which gives them the edge they need to succeed. Learning how to speak confidently can make all the difference when making sales pitches.

9. Knowledge

A good salesperson is always learning. They keep up with industry news and trends, and they are always looking for ways to improve their customer service skills. This knowledge helps them better understand their customers and find solutions that meet their needs.

10. Positive Attitude

Last but not least, a successful salesperson has a positive attitude for overall sales success. They see every customer as a potential opportunity, and they approach each interaction with enthusiasm. This positive outlook is contagious, and it’s one of the things that sets successful salespeople apart from the rest.

Top qualities of a successful salesperson.

How to Develop These Qualities

If you’re not naturally endowed with all of these qualities, don’t worry! There are plenty of things you can do to develop them for personal and professional goals. Here are a few suggestions:

  1. Develop your communication skills: If you want to be more charismatic, start by working on your communication skills. This means learning how to really listen to people and understanding their needs. It also means being clear and concise when you speak, and always staying positive.
  2. Be persistent: If you’re not naturally persistent, make a conscious effort to keep going even when you feel like giving up. Remember that every potential customer, especially small business owners, is a potential opportunity, so don’t give up too easily.
  3. Set goals: As good salespeople go about their strategy, goals should be set first. If you’re not naturally driven, set some goals for yourself and work hard to achieve them. This will help you develop the drive you need to succeed in sales.
  4. Find a mentor: A mentor can help sales reps develop all of these qualities and more. Find someone who is successful in sales, and ask for their advice. They can help you learn from their mistakes and become the best salesperson you can be.
  5. Take risks: If you’re not naturally confident, start taking some risks. This means putting yourself out there and selling your product or service to potential customers, even if you’re scared of rejection. Remember that the only way to succeed is to get out there and try.

Developing these qualities will take time and effort, but it’s well worth it. After all, these are the qualities that make for a great salesperson. So if you want to be successful in sales, start by developing them in yourself!

Develop strong sales qualities as a team

Situational Examples of How These Qualities are Used

Continuous Learning Example

A good salesperson is always learning. They keep up with industry news and trends, and they are always looking for ways to improve their skills. This knowledge helps them better understand their customers and find solutions that meet their needs.

For example, let’s say you’re a salesperson for a new type of software that has just come out on the market. Keeping up with industry news and trends will help you better understand your potential customers and figure out how this new software can meet their needs. And always being on the lookout for ways to improve your skills will help you close more deals and build long-term relationships with your customers.

Confidence Example

Confidence is key in sales. A successful salesperson is someone who believes in their product or service and is not afraid to sell it. They are also confident in their ability to close deals, which gives them the edge they need to succeed.

For example, let’s say you’re selling a new type of product that no one has ever heard of before. It’s important to be confident in your ability to sell this product, because if you’re not, potential customers will sense your hesitation and may not be interested in what you have to offer. However, if you believe in your product and are confident in your ability to sell it, potential customers will see this and be more likely to give it a try.

Positivity Example

A successful salesperson has a positive attitude. They see every customer as a potential opportunity, and they approach every interaction with excitement and energy. This positive attitude is contagious, and it helps create a strong rapport with potential customers.

For example, let’s say you’re talking to a potential customer who seems interested in your product but isn’t sure if they’re ready to buy yet. If you approach the conversation with a positive attitude, you’ll be more likely to build a rapport with this customer and convince them to buy your product. On the other hand, if you approach the conversation with a negative attitude, the customer will pick up on this and may not be as interested in what you have to say.

Prepared Attitude Example

A successful salesperson is always prepared. They know their product inside and out, and they are always ready to answer any questions a potential customer may have. They also know how to handle objections and are prepared with rebuttals that will help them close the deal.

Written By

Russ Sharer

Russ Sharer is a Chief Sales Officer at The Brooks Group. Russ combines his 30+ years in B2B Sales and Marketing with his in-depth facilitation experience to connect the dots for program participants with a practical, “easy-to-learn” approach.
Written By

Russ Sharer

Russ Sharer is a Chief Sales Officer at The Brooks Group. Russ combines his 30+ years in B2B Sales and Marketing with his in-depth facilitation experience to connect the dots for program participants with a practical, “easy-to-learn” approach.

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