Industries We Partner with on Sales Training Initiatives

Over 40 years of improving sales performance for clients in a wide range of industries

The Brooks Group provides customized sales training and sales management training programs that allow your salespeople to sell more effectively and your sales managers to coach and lead more successfully. At the core of every training program are the solid, tested principles and tools of IMPACT Selling® - a system designed to increase selling effectiveness regardless of the product or service being sold. It can even be used in a recruiting capacity.

Headquartered in the US, we’ve helped clients from across the globe in over 350 industries improve their organization’s sales performance.

Our passion is sales effectiveness, and our customization process sets us apart from other sales training firms. By customizing content to reflect each client’s language, challenge areas, and selling environment, our programs can improve the sales performance of companies in virtually any industry.

The Brooks Group has partnered with these industry-leading companies and more

While any industry can benefit from the principles of IMPACT Selling, we focus primarily on developing training programs for the following industries:

MANUFACTURING SALES TRAINING

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Increase Market Share and Boost Bottom-Line Revenue

Increase Market Share and Boost Bottom-Line Revenue

The Brooks Group has extensive experience working with Manufacturers to create alignment between the OEM and dealer network. A customized training program will give your dealers access to tools that allow them to hire strong salespeople, and sales training solutions to help their team sell more effectively.

HEALTHCARE AND MEDICAL SALES TRAINING

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Give your sales team the skills to communicate value to healthcare providers and end users

Give your sales team the skills to communicate value to healthcare providers and end users

Sellers in the healthcare industry must understand the wants and needs of a wide range of decision makers—and communicate value in a way that gets through to them.Your sales reps will learn to align themselves with the right individuals and know at any given time where they are with an opportunity.

FINANCIAL SERVICES SALES TRAINING

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Attract New Customers and Build Trust with Clients and Prospects

Attract New Customers and Build Trust with Clients and Prospects

For salespeople in the financial service industry to succeed, they must empower and educate potential buyers. Your sales team will master the techniques of understanding buyer behavior style and adapting their personality to approach the prospect in the most effective way.

CONSULTING AND PROFESSIONAL SERVICES SALES TRAINING

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Enhance Your Firm’s Reputation and Establish Long-Term Relationships with Buyers

Enhance Your Firm’s Reputation and Establish Long-Term Relationships with Buyers

Sellers in the consultative industry must collaborate with prospects and customers to develop a relationship of trust. Your reps will learn to use a buyer-focused sales process to convince decision makers that achieving their business objectives requires changing the status quo.

TECHNOLOGY, TELECOMMUNICATIONS, AND IT SALES TRAINING

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Stay Agile in a Customer-Led Sales Landscape and Establish Strategic Relationships with Buyers

Stay Agile in a Customer-Led Sales Landscape and Establish Strategic Relationships with Buyers

Your IT salespeople must keep up with a constantly shifting selling environment, and customers who are more educated and savvy than ever before. Sellers will learn how to differentiate from the competition and establish strategic business relationships with high-level decision makers.

Government Recruitment Training

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Compliant recruiting expertise to help your agency find, hire, and keep top talent

Compliant recruiting expertise to help your agency find, hire, and keep top talent

Federal agencies require a firm that understands government contracting procedure, with resources in place to achieve and succeed agency recruiting goals. The Brooks Group is a GSA-Certified Contractor with 18 years of proven performance in the Military and Government sector.

What Our Customers Are Saying

 
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“An adaptable process and customizable content are keys to success for The Brooks Group’s value based selling program. Is there another sales development company with the depth of tools and the experience to deliver? I doubt it.”

- Curt Tueffert

VP of Sales Development
DXP Enterprises

testimonial quote
“The Brooks Group provides the highest degree of professionalism in every interaction I’ve had with them. More importantly, the strategies and tactics they teach work in the field to deliver results. The Brooks Group understands what it takes to deliver long-term behavioral change at the sales and sales management level, and I highly recommend their services.”

- Patrick Scully

EVP of Sales
Motor Coach Industries

Case Studies by Sales Challenges

See how The Brooks Group has helped clients with sales challenges similar to your own

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