Industries We Partner with on Sales Training Initiatives
Over 40 years of improving sales performance for clients in a wide range of industries
The Brooks Group provides customized sales training and sales management training programs that allow your salespeople to sell more effectively and your sales managers to coach and lead more successfully. At the core of every training program are the solid, tested principles and tools of IMPACT Selling® - a system designed to increase selling effectiveness regardless of the product or service being sold. It can even be used in a recruiting capacity.
Headquartered in the US, we’ve helped clients from across the globe in over 350 industries improve their organization’s sales performance.
Our passion is sales effectiveness, and our customization process sets us apart from other sales training firms. By customizing content to reflect each client’s language, challenge areas, and selling environment, our programs can improve the sales performance of companies in virtually any industry.
The Brooks Group has partnered with these industry-leading companies and more
While any industry can benefit from the principles of IMPACT Selling, we focus primarily on developing training programs for the following industries:
Increase Market Share and Boost Bottom-Line Revenue
The Brooks Group has extensive experience working with Manufacturers to create alignment between the OEM and dealer network. A customized training program will give your dealers access to tools that allow them to hire strong salespeople, and sales training solutions to help their team sell more effectively.
Give your sales team the skills to communicate value to healthcare providers and end users
Sellers in the healthcare industry must understand the wants and needs of a wide range of decision makers—and communicate value in a way that gets through to them.Your sales reps will learn to align themselves with the right individuals and know at any given time where they are with an opportunity.
Attract New Customers and Build Trust with Clients and Prospects
For salespeople in the financial service industry to succeed, they must empower and educate potential buyers. Your sales team will master the techniques of understanding buyer behavior style and adapting their personality to approach the prospect in the most effective way.
Enhance Your Firm’s Reputation and Establish Long-Term Relationships with Buyers
Sellers in the consultative industry must collaborate with prospects and customers to develop a relationship of trust. Your reps will learn to use a buyer-focused sales process to convince decision makers that achieving their business objectives requires changing the status quo.
Stay Agile in a Customer-Led Sales Landscape and Establish Strategic Relationships with Buyers
Your IT salespeople must keep up with a constantly shifting selling environment, and customers who are more educated and savvy than ever before. Sellers will learn how to differentiate from the competition and establish strategic business relationships with high-level decision makers.
Agriculture Sales Training
Sellers in the agriculture industry must be skilled at adapting their communication to the end user and influencing their purchasing decisions. Your team will learn a buyer-focused sales process that allows them to consult with prospects and turn them into long-term customers.
Retail Sales Training
Salespeople in the retail industry need sales training now more than ever before as brands have the opportunity to make strong sales and service staff their competitive advantage. Your sales team will master a consultative sales process and learn how to provide value to buyers during every stage of the buyer’s journey.
Hospitality Sales Training
Sellers in the hospitality industry must be equipped to overcome commoditization and build value that differentiates their offerings from the competition. Your sales team will learn a consultative sales process to help them meet guest needs and establish a strong competitive advantage.
Compliant recruiting expertise to help your agency find, hire, and keep top talent
Federal agencies require a firm that understands government contracting procedure, with resources in place to achieve and succeed agency recruiting goals. The Brooks Group is a GSA-Certified Contractor with 18 years of proven performance in the Military and Government sector.
What Our Customers Are Saying
- Curt Tueffert
VP of Sales Development
- Patrick Scully
EVP of Sales
Motor Coach Industries