Industry-Leading Sales Training & Development
Leverage our decades of experience improving sales effectiveness for clients in a variety of industries.
Our customization process sets us apart from other sales training firms. By customizing content to reflect your language, challenge areas, and selling environment, our programs can improve sales performance of companies in virtually any industry.
Sales Training for a Variety of Industries
Manufacturing Sales Training
Increase Market Share and Boost Bottom-Line Revenue
The Brooks Group has extensive experience working with Manufacturers to create alignment between the OEM and dealer network. A customized training program will give your dealers access to tools that allow them to hire strong salespeople, and sales training solutions to help their team sell more effectively.
Healthcare and Medical Sales Training
Give Your Sales Team the Skills to Communicate Value to Healthcare Providers and End Users
Sellers in the healthcare industry must understand the wants and needs of a wide range of decision makers—and communicate value in a way that gets through to them. Your sales reps will learn to align themselves with the right individuals and know at any given time where they are with an opportunity.
Construction Sales Training
Build a Successful Future for Your Sales Professionals and Company
In the construction industry, your business success hinges on the ability for your sales teams and affiliates to get top dollar for your equipment and projects. A customized sales training program will give your affiliates, channel partners, and sales representatives access to tools that allow them to hire strong salespeople, and sales training solutions to help their sales force sell more effectively.
Distribution Sales Training
Remove the Commodity Label and Empower Your Sales Reps to Start Commanding Premium Prices
Between price pressure from competitors, and buyers who only seem focused on getting the best price, the likelihood of your sales team discounting and your organization experiencing shrinking margins is at a historic high. The good news is that you can fight this reality with salespeople who don’t cave to price pressure. Customized sales training will enable your team to differentiate, sell value, and command premium prices.
Energy & Utilities Sales Training
Give Your Sales Professionals the Fuel to Be Successful
It’s a perfect storm for those in oil and gas sales: Demand for products is at an all-time high, populations have increased, and consumers are seeking your products to fuel their dreams. Ensuring your sales team is up to the challenges of the oil and gas industry is absolutely critical.
Transportation Sales Training
Keep Your Sales Professionals Trucking Toward Success
With their critical role in the supply chain, transportation interests have experienced increased pressure to perform — a truism that extends to the sales professionals who must help ensure planes, trains, and trucks are filled with products and goods. A customized sales training program will give your sales leaders and sales representatives access to tools that will assist them in hiring, planning, and selling more effectively.
Consulting and Professional Services Sales Training
Enhance Your Firm’s Reputation and Establish Long-Term Relationships with Buyers
Sellers in the consultative industry must collaborate with prospects and customers to develop a relationship of trust. Your reps will learn to use a buyer-focused sales process to convince decision makers that achieving their business objectives requires changing the status quo.
Agriculture Sales Training
Help Your Sales Team Become Buyer-Focused in the Agriculture Industry
Sellers in the agriculture industry must be skilled at adapting their communication to the end user and influencing their purchasing decisions. Your team will learn a buyer-focused sales process that allows them to consult with prospects and turn them into long-term customers.
Logistics Sales Training
Get Your Sales Professionals on the Road to Success
Logistics are the backbone of the economy — keeping materials and supplies flowing to ensure manufacturers can get their products to consumers in a timely fashion. A customized sales training program will give your sales leaders and sales representatives access to tools that will assist them in hiring, planning, and selling more effectively.
Aerospace & Aviation Sales Training
Help Your Sales Team Take Flight
Upskilling your sales team to penetrate aerospace and aviation markets during difficult times is absolutely critical. The proper preparedness, training, and sales approach are the keys to keeping your sales team aloft.
Hospitality Sales Training
Meet Guests Needs Through a Consultative Sales Process
Sellers in the hospitality industry must be equipped to overcome commoditization and build value that differentiates their offerings from the competition. Your sales team will learn a consultative sales process to help them meet guest needs and establish a strong competitive advantage.
Software & Technology Sales Training
Establish Strategic Relationships with Buyers in a Competitive Selling Environment
Your IT salespeople must keep up with a constantly shifting selling environment, and customers who are more educated and savvy than ever before. Sellers will learn how to differentiate from the competition and establish strategic business relationships with high-level decision makers.
Government Recruiting Training
Compliant Recruiting Expertise to Help Your Agency Find, Hire, and Keep Top Talent
Federal agencies require a firm that understands government contracting procedure, with resources in place to achieve and succeed agency recruiting goals. The Brooks Group is a GSA-Certified Contractor with multiple years of proven performance in the Military and Government sector.
Pharmaceutical Sales Training
Help Your Sales Professionals Break Through in the Crowded Pharma Marketplace
The playing field for pharmaceuticals sales is crowded – it requires sales reps to work long hours and to be knowledgeable, credible, and insightful in order to be successful. A customized sales training program will give both new hires and existing sales reps access to tools and solutions that will help them sell more effectively.
Financial Services Sales Training
Attract New Customers and Build Trust with Clients and Prospects
For salespeople in the financial service industry to succeed, they must empower and educate potential buyers. Your sales team will master the techniques of understanding buyer behavior style and adapting their personality to approach the prospect in the most effective way.
The Brooks Group Has Partnered With These Industry-Leading Companies and More
Customer Success Stories
Being able to communicate using a common language was the driver behind having training across all the North American facilities. We’ve been able to turn things around since we’ve had the training on difficult discussions. It’s worked out great. And the proof is in the data.
We brought in The Brooks Group to standardize our training and development, our sales process, and our planning. We chose it because it’s rated quite highly in publications in the selling world, and it provides both assessments and online tools to reinforce the training.
