AUMA Has Record Year and Gains Market Share with Strong Sales Process

AUMA Actuators

Leading Manufacturer Lacks Sales Process and Common Language

AUMA Actuators, Inc., one of the leading manufacturers in the utility industry, has been developing and building electric actuators and gearboxes for over 60 years. Energy, water, and petrochemical companies worldwide rely on AUMA’s technologically sophisticated products.

AUMA has used IMPACT as a foundation for sales success—beating revenue goals and improving forecast accuracy. The company has also been able to gain market share and take business away from the competition. AUMA sales leadership believes IMPACT training has positioned the company “to win as much as we can.”

“Since we put the IMPACT sales process in place, we’ve grossly exceeded our goals. It led to 2023 being a record year for us—20% above plan. We’re singing the praises of The Brooks Group and the IMPACT process. We’re trying to push for global standardization.”

Matthew Thiel - AUMA

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