Sales Training Programs
Achieve Sustainable Sales Performance Lift with Sales Training Designed for Your Unique Needs
For over 40 years The Brooks Group has partnered with sales organizations around the globe—helping them to hire, train, coach, and develop salespeople and sales managers to reach maximum performance levels.
Our sales enablement philosophy is straightforward: lay the foundation, align the organization with a sales focus, and continue to develop mastery.
We’ll work with you during training to determine where your team is today and design the sales training solutions that will enable you to meet and exceed your revenue growth goals.
Explore our Core Training Curriculum Catalog below and request more information for details on a specific program, and how it can help improve your team’s selling performance.
Lay a strong sales foundation and continue to develop mastery with the following sales training solutions
IMPACT Selling®
IMPACT for Customer Service
IIMPACT Selling® for the Complex Marketplace
IMPACT Digital
A set of seven, 30-minute self-paced digital learning modules which cover the core content from our IMPACT Selling Skills training. This solution is ideal for organizations to train a mass of salespeople quickly on a core process or to catch up a few who may have missed scheduled live events.
IMPACT for Marketing
Align your sales and marketing teams with a common process – ensuring that marketing material matches each stage of the buyer’s journey.
Sales Negotiation Training
Your sales team will learn a strategy to use with buyers during the decision-making process to communicate value and hold firm on price.
IMPACT Selling Virtual Training
Virtual Brooks Talent Index Certification
An interactive 5-week course that teaches participants to interpret Brooks Talent Index assessment results on their own to further streamline the hiring process and reduce sales rep turnover.
Sales Territory Planning Workshop
Salespeople will develop step-by-step plans for each of their business segments that they can then execute, track, and measure for success.
IMPACT Channel Sales Training
Deliver an OEM sponsored channel sales training program to influence the performance of dealer sales professionals.
Sales Management Training
Our 8-step consultative sales management training will focus on the key issues that sales leaders face every day and help them master the art of sales coaching.
Strategic Account Management
Participants will learn a highly-practical system for developing each of their key accounts in ways that will strengthen the client relationship—and drive additional sales revenue for your company.
Selling to Different Personality Types
Participants will learn to quickly recognize a buyer’s personality type and adapt their selling approach to match—increasing the likelihood of selling success.
Coaching to IMPACT – Sales
In this one-day workshop, sales managers gain tools to coach and reinforce IMPACT Selling skills with their team on a consistent and an ongoing basis.
Prospecting Skills
Salespeople will develop the skills to master lead generation by connecting with qualified buyers and managing their time efficiently.
Coaching to IMPACT – Customer Service
IMPACT Summit Challenge
Not Sure Which Training Solution is Best For Your Team?
Incorporate the following into a blended approach that’s perfect for your team:
Live Classroom Training
Engaging, live sales training led by our expert sales effectiveness facilitators.
IMPACT Digital
Interactive and self-paced online sales training—available when and where you need it.
The Brooks Group Coaching
Through the interactive coaching program, participants have the opportunity to apply key concepts while being guided by an expert sales coach and their fellow team members.
BrooksUP
Our subscription-based, interactive digital library that personalizes the sales skill learning, practice, and application of every sales team.
Sustainable Sales Performance Improvement Depends on 3 Key Anchors:
Hiring Assessments
Find and hire top performing sales professionals and develop them to their full potential with a “whole person” assessment. Brooks Talent Index looks beyond industry experience to identify talent matched for the sales role, and give sales managers a guide for coaching in the most effective way.
Customized Virtual Sales Training
Moving the sales force off status quo requires buy-in from all levels. Customized sales training programs incorporate industry challenges and terminology and allow participants to see the immediate value of the experience – and implement new skills right away.
Program Reinforcement
Successful sales management training programs must be met with consistent coaching and reinforcement in order for the results to stick and produce long-term results. Our reinforcement programs solidify the training, and ensure that no sales rep reverts back to old behaviors.
Coaching and Reinforcement to Increase ROI
According to research from Aberdeen, Best-in-Class companies are 15% more likely than others to follow-up sales training with reinforcement.
Give your sales training program the best chance of success by solidifying it with the following two components.
Coaching and Reinforcement Program
The Brooks Group’s reinforcement methodology involves weekly coaching sessions post-training and incorporates game mechanics, just-in-time learning, and an interactive format to keep sales reps engaged.
Sales Management Training
Sales managers must coach on a consistent and ongoing basis to keep selling skills alive on your team. Sales management training will give your managers the skills and tools to coach each rep in the most effective way.
The Brooks Group’s training and reinforcement programs are proven to boost sales success rates that translate to bottom line results for your business.
Making Sales Training Programs Come to Life with World-Class Facilitation
The Brooks Group’s training programs are led by expert sales trainers with real selling experience.
The certification process to become a facilitator for The Brooks Group is one of the most rigorous in the industry, and results in world-class delivery of your training material. High-quality instructor-led training will translate classroom curriculum into permanent behavior change once your reps are back on the job.
Client Testimonials
Christopher Kleisner
Sales Manager, WPS Medicare Market Solutions
Heather Benik
Southwest US Sales Manager, Pace International LLC