Sales Training Programs
Achieve Sustainable Sales Performance Lift with Sales Training Designed for Your Unique Needs
The strength of your sales force will ultimately determine the success of your organization.
For over 40 years The Brooks Group has partnered with sales organizations around the globe—helping them to hire, train, coach, and develop salespeople and sales managers to reach maximum performance levels.
Our sales enablement philosophy is straightforward: lay the foundation, align the organization with a sales focus, and continue to develop mastery.
We’ll work with you to determine where your team is today and design the sales training solutions that will enable you to meet and exceed your revenue growth goals.
Explore our Core Training Curriculum Catalog below and request more information for details on a specific program, and how it can help improve your team’s performance.
Lay a strong sales foundation and continue to develop mastery with the following sales training solutions
Not Sure Which Training Solution is Best For Your Team?
Incorporate the following into a blended approach that’s perfect for your team:
Live Classroom Training
Engaging, live sales training led by our expert sales effectiveness facilitators.
Interactive and self-paced online sales training—available when and where you need it.
Coach the Coach™
A virtual reinforcement program to improve sales managers’ coaching performance.
Our online, industry-leading coaching platform used to turn new skills into “the new normal.”
A gamified, mobile reinforcement application to strengthen newly learned selling skills.
Sustainable Sales Performance Improvement Depends on 3 Key Anchors:
Find and hire top performing sales professionals and develop them to their full potential with a “whole person” assessment. TriMetrix assessments look beyond industry experience to identify talent matched for the sales role, and give sales managers a guide for coaching in the most effective way.
Moving the sales force off status quo requires buy-in from all levels. Customized sales training programs incorporate industry challenges and terminology and allow participants to see the immediate value of the experience – and implement new skills right away.
Successful sales training programs must be met with consistent coaching and reinforcement in order for the results to stick and produce long-term results. Our reinforcement programs solidify the training, and ensure that no sales rep reverts back to old behaviors.
Coaching and Reinforcement to Increase ROI
According to research from Aberdeen, Best-in-Class companies are 15% more likely than others to follow-up sales training with reinforcement.
Give your sales training program the best chance of success by solidifying it with the following two components.
Coaching and Reinforcement Program
The Brooks Group’s reinforcement methodology involves weekly coaching sessions post-training and incorporates game mechanics, just-in-time learning, and an interactive format to keep sales reps engaged.
Sales Management Training
Sales managers must coach on a consistent and ongoing basis to keep selling skills alive on your team. Sales management training will give your managers the skills and tools to coach each rep in the most effective way.
The Brooks Group’s training and reinforcement programs are proven to boost sales success rates that translate to bottom line results for your business.
performing at 75-110% of sales quota after training and coaching
winning up to 10 new accounts after applying new skills from training
the training improved their sales performance in a quantifiable way
using what they learned in their day-to-day activities after the training occurred
Making Sales Training Programs Come to Life with World-Class Facilitation
The Brooks Group’s training programs are led by expert sales trainers with real selling experience.
The certification process to become a facilitator for The Brooks Group is one of the most rigorous in the industry, and results in world-class delivery of your training material. High-quality instructor-led training will translate classroom curriculum into permanent behavior change once your reps are back on the job.
The facilitator assigned to your account will work closely with your team to understand your short and long-term goals—and will serve as a partner in helping your organization reach them.
"Working with The Brooks Group has been an enjoyable experience from start to finish. I was impressed with how well the in-person IMPACT training went—my sales force was fully engaged for the entire two days. The program facilitator and coach not only worked to get my salespeople to adopt IMPACT, but got them to embrace it. The follow up coaching was the glue that made IMPACT stick, and not end up like most sales trainings that never get implemented or utilized once the training is over."
Sales Manager, WPS Medicare Market Solutions
"Dan really did a great job advising me. I constructed the email, sent it off to the prospect—it was a little bit more pushy than I normally do, but I think that was beneficial—and they responded saying, ‘yep, we’re going to go with you guys. Send us a contract and we’re going to sign it.’ And now we’re working with them, and it’s been really great."
Southwest US Sales Manager, Pace International LLC
Partner with an Award-Winning Sales Enablement Provider
The Brooks Group is recognized on a consistent basis as a front-runner in the sales performance industry. The credibility of our methodology and implementation is backed up by the awards we receive on a continuous basis.