Client Success Stories
See how The Brooks Group has helped customers with sales challenges similar to your own.
The Brooks Group Client Success Stories
Turns Dealers into Trusted Advisors
Handles Difficult Customer Conversations
Builds World-Class Sales Organization
Exceeds Sales Goals and Gains Market Share
Overcomes Challenging Recruiting Climate
Rebuilds a National Recruiting Program
Strengthens Sales Skills of Technical Sellers
Outsells Competitors with Proven Process
Grows Revenue By $11M Revenue
Increases Revenue by $2.4M
Aligns Teams on Proven Sales Methodology
Video Testimonials
John Devany
VP of Sales
Julie Mandell
COO
Digital Selling Skills Lab Participants
Jon Parenteau
Vice President of Sales for Special Markets
Bob Butrymowicz
Dealer Development Business Manager
Maxsle Butler
Vice President of Parts Sales
Emma Jones
Chief Brand Officer
Barner Jones
Director of Sales
Stephanie Stafford
Senior Manager, Inside Sales
Matt Ehrenstrom
Global Training Manager
Heather Benik
Southwest US Sales Manager
Damien McDonald
Group President
Alexa Lott
HR Director
Ryan Stevens
District Manager
Dan Reinhart
VP of Sales
Robert Krutsinger
VP/Regional Sales Manager
Marty Cansler
National Sales Manager
Ari Vidali
Founder & CEO
Leanne Fitzpatrick
Senior Manager, Sales Training
Testimonials
Working With The Brooks Group
“An adaptable process and customizable content are keys to success for The Brooks Group’s value-based selling program. Is there another sales development company with the depth of tools and the experience to deliver? I doubt it.”
Curt Tueffert
VP of Sales Development, DXP Enterprises
“The Brooks Group understands what it takes to deliver long-term behavioral change at the sales and sales management level, and I highly recommend their services.”
Patrick Scully
Executive Vice President, Motor Coach Industries
“Working with The Brooks Group has been an enjoyable experience from start to finish. I was impressed with how well the in-person IMPACT training went—my sales force was fully engaged for the entire two days. The program facilitator and coach not only worked to get my salespeople to adopt IMPACT, but got them to embrace it. The follow up coaching was the glue that made IMPACT stick, and not end up like most sales trainings that never get implemented or utilized once the training is over.”
Christopher Kleisner
Sales Manager, WPS Medicare Market Solutions
“The knowledge, experience and effective communication skills of facilitators cannot be understated. I truly believe if you have these critical components at an A+, and your product is sound, then you can’t fail. The Brooks Group delivered.”
Donald Coldwell
Sr. Manager Aftermarket Training Development, Volvo Trucks North America
“The program was excellent! It was very well done and it has been a pleasure to work with The Brooks Group. A group of true professionals that have the client’s best interests at heart. I really appreciate all of the time that The Brooks Group has taken to understand our needs. The Brooks Group has really gone out of their way to make sure we’re happy and taken care of – I appreciate that.”
Lynn Clark
Senior Associate, Guy M. Turner, Inc.
“The quality of the content and the professionalism and enthusiasm of every consultant was outstanding! The best sales training that I’ve attended in 25 years.”
Tim Rubert
VP of Sales, Bound Tree Medical
“Everything has been outstanding so far. We definitely chose the right partners for our sales training!!”
Robert Butrymowicz
Dealer Development Business Manager,
Volvo Construction Equipment
“The Brooks Group’s IMPACT sales process has helped our company establish a common language and methodology among our sales team and management.”
Chris Trevey
President/CEO, Carlton Scale
IMPACT Sales Training
“The IMPACT program was packed with useful information. Regardless of your field of expertise, you can apply the IMPACT principles to any business. Our instructor made the information easy to understand and made sure everyone in the class was involved in the learning process.”
David Eidson
Regional Sales Manager, K-Flex USA
“I was looking for a repeatable process. The content of the workshop provided me with exactly what I needed.”
Patrick Bingham
Mortgage Specialist, Prime Fidelity Development
“IMPACT really gives a sales rep something to work through rather than just winging it during a sales call. These steps, if done correctly, can give a salesperson a great opportunity at a sale.”
Alex Bradley
Regional Sales Representative, ET Products
“This was the best training I had ever had. I went from one of the best salesmen in my industry to the best. My average income, after taking the course went from $140,000.00 a year to $280,000.00. So much so that the company that sent me and I got into a dispute about cutting my rate per that I left.”
J Kelly Cates
VP of Tennessee Operations and Sales, Diamond Equipment
“Simple and easy to remember sales process that can work in any industry or selling environment.”
Bob Luckenbaugh
Director of Sales, Techno-Bloc
“This program is a game changer! We needed this 10 years ago.”
Steve Earley
District Parts Manager, Volvo Trucks
“I recommend this to any sales department in order to bring their staff to the next level.”
Mohamad Malkawi
Regional Director, Testek
“Best sales training I have taken in 15 years!”
Leslie Churchill
Branch Manager, Chandler
“The entire process — from customizing our training collateral, to scheduling, to the facilitated classes — was smooth and efficient. The facilitator’s style was very appropriate for our diverse group and I liked how he blended the content with tactical coaching tips…I was very impressed at how easily they were able to weave in content specific to our healthcare field. Well done!”
Paula Bickley
Vice President, Biologics, Inc.
“Best training I have been through in 30 years with over 20+ sales training courses.”
Ted Nulliner
Sales Director, Pace International
“Our Company spent considerable time reviewing training options for our organization, and I’m glad the decision was for The Brooks Group as I found IMPACT to be very good (as did the others from Bison). I started my career at IBM and enjoyed a solid and ongoing diet of Sales Training – and I’d put The Brooks Group approach right up there with the best.”
Ross Cook
Director, Bison Transport Inc.
Sales Management Training
“The training was much needed and much appreciated. I learned a lot about myself, my management style and what is expected. I came home with a bunch of material to study, a bunch of ideas and a whole lot of extra motivation.”
Don Ganley
Regional Sales Manager, Benefit Mall
“One will receive significant insight into their colleagues and sales team’s traits including motivators, tendencies and thinking. Armed with that information, and the additional knowledge and skills in the curriculum, one will be a better manager, coach, and leader.”
West Huddleston
VP Business Development/GM, Alcohol Monitoring Systems
“The Brooks Group’s sales management training focuses on how to work with people, understanding “what’s under the hood”– people’s motivators and behaviors, and knowing yourself and how best to interact with others”
Barry Phillips
Sales Manager, Tindall Corporation
“Strong. Great for someone who is new to the industry. Great reminders for those who are not. Very good systems and solutions to follow and implement. I was extremely impressed with the amount of training and support staff present—big time over deliver! Brooks clearly cares about the results delivered.”
Jim Padilla
Owner/CEO, Gain the Edge
“The playbook for sales management.”
Joe Britt
Vice President, Heat Transfer of the Carolinas, Inc.
“I went through the sales management training earlier this year then brought my team back for IMPACT Selling. The IMPACT sales process has given us a framework that keeps us on track and helps me encourage and manage our team. We are a small business and the investment was large for us, but payback has been worth it in so many ways.”
Tim Bryant
VP of Sales Development, The Daniels Group
Brooks Talent Index (BTI) Sales Assessments
“Since we started using the assessments, our sales for the whole organization have been climbing… we’re seeing a better attitude throughout the organization, we’re seeing growth in our sales efforts.”
Lane Schiffman
Owner and VP of Sales/Marketing, Schiffman’s Jewelers
“I highly recommend assessments from The Brooks Group. The more you understand a person, the easier it will be to help them be successful and to fit in with the group. You can avoid a lot of hiring mistakes by seeing clearly if someone is a good fit and will work well with the rest of the team. I’ve probably read 150 of these—they’re never wrong.”
Virginia Masson
Manager of Sales and Organizational Development, Idemitsu Lubricants America
“The Brooks Group’s sales assessments have been a fantastic addition to our talent management toolkit. They have helped us identify, hire, and retain salespeople and sales managers that are a much better fit for our culture. The cool thing about the assessment system is that it’s not just a hiring tool. It also provides us with powerful info that helps our managers coach and mentor reps by providing insights into how to use the motivators, personal skills, and behaviors the reps bring to the job to help them be more successful.”
Marty Tanner
Director of Sales Training, HCR ManorCare
“Great insight to where strengths are as well as where one can improve. A very self-aware assessment. I’m looking forward to using what I learned in my management role.”
Dawn Marie
Swarovski
“Everyone should be using this tool for hiring. You are flyingblind without it!”
Tyler Haehl
Regional Sales Director, Abbott Vascular
“As a hiring leader in our company, these tools and the consultants supporting them help me hire, train, and develop the best talent. I fully recommend The Brooks Group to all business leaders.”
Scott Hall
General Manager, Bruckner Truck Sales