Sales Training for Professional Services

Enhance Your Firm’s Reputation and Build Long-Term Relationships with Buyers

Sales Challenges in the Consulting and Professional Services Industry

Selling professional services offers challenges unique from any other industry. Your sales professionals are tasked with selling something that’s intangible, which must be extremely skilled at communicating the value of your service and the level of expertise your company can offer.

Sales professionals in the consulting industry must be skilled at collaborating with prospects and customers in a way that develops a relationship of trust, and convince decision makers that achieving their business objectives requires changing the status quo.

Professional Services Sales Training

How The Brooks Group Can Help

Consulting and Professional Services virtual sales training programs from The Brooks Group teaches sales professionals how to differentiate themselves and your offerings from the competition virtually and establish trustful, long-term client relationships. They’ll learn to use a structured, consultative sales process to guide them through every interaction with prospects—from lead generation, to research and consulting, and all the way through to the close.

A structured selling and business development process allows your team to shorten the sales cycle and close the business before the RFP is ever written. Your sales employees will master the skills needed to build value and sell consistently at premium prices—even as competition increases and budgets get leaner.

Hear from one of our Consulting Services clients on her organization’s experience with IMPACT Selling®

 

The Brooks Group has partnered with these industry-leading companies and more

USC Consulting Group Professional Services
One10 Professional Services
HawkPartners Professional Services

Sales Sustainability and Increased Performance in Consulting and Professional Services Depends on These 3 Key Anchors

Hiring Assessments

The first step in a successful sales training initiative is making sure the right people are in place to do the job and grow your business. Brooks Talent Index assessments identify talent matched for the position, and give sales leadership a guide for coaching in the most effective way.

Customized Sales Training

IMPACT Selling is a straightforward, memorable sales process that can be applied to a wide range of offerings. Training is customized to incorporate industry challenges and terminology and gives sellers the prospecting and business development skills needed to consult with opportunities, build value, and sell more at higher margins.

Program Reinforcement

Business development training courses must be met with consistent coaching and reinforcement from sales management in order for the results to stick and produce long-term success. Our reinforcement programs solidify the training, and ensure that reps don’t revert back to old habits.

With Professional Services Business Development Training from The Brooks Group your team will learn to:

Become a Respected Partner and Advisor

Your organization’s sales performance depends on how well your salespeople can position themselves as expert advisors. A consultative sales process helps reps establish trust and credibility and enhance your firm’s reputation as a service provider.

Become a Respected Partner and Advisor
Navigate Larger Buying Committees

Navigate Larger Buying Committees

Today’s complex selling environment involves multiple decision makers and different levels of user participants. Your reps will learn to identify unique behavior styles, sharpen interpersonal skills, and adapt their approach to sell the way the buyer wants to buy.

Build Value in the Eyes of Your Prospects

Selling intangible solutions requires expert value-building skills and the ability to convince buyers of an immediate need for your service. A buyer-focused sales process allows your reps to identify wants and needs and present undeniable value to your prospects and customers.

Build Value in the Eyes of Your Prospects

Your sales team must be able to establish trust and credibility as expert advisors, differentiate from competitors, and convince buyers of the immediate need for change in the midst of constant market fluctuations.

With Professional Services Business Development Training from The Brooks Group your team will learn to:

Become a Respected Partner and Advisor

Become a Respected Partner and Advisor

Your organization’s sales performance depends on how well your salespeople can position themselves as expert advisors. A consultative sales process helps reps establish trust and credibility and enhance your firm’s reputation as a service provider.

Navigate Larger Buying Committees

Navigate Larger Buying Committees

Today’s complex selling environment involves multiple decision makers and different levels of user participants. Your reps will learn to identify unique behavior styles, sharpen interpersonal skills, and adapt their approach to sell the way the buyer wants to buy.

Build Value in the Eyes of Your Prospects

Build Value in the Eyes of Your Prospects

Selling intangible solutions requires expert value-building skills and the ability to convince buyers of an immediate need for your service. A buyer-focused sales process allows your reps to identify wants and needs and present undeniable value to your prospects and customers.

Ready for your sales team to establish trusted, long-term relationships with clients and build undeniable value in the eyes of decision makers? Let’s start a conversation.